Job Title: Executive Director, Marketing
Date Posted: 08-27-2007
Job Location: Utah-Provo
Job Type: Full Time
Education Level: Bachelors Degree
Work Experience: 2+ to 5 Years
Job Shift: First Shift
Yearly Salary:DOE (Depend on Experience)
Company Name: FinanciallyFit Inc.
Company Website: www.financiallyfit.com/
Contact Information: FinanciallyFit Inc.   FinanciallyFit Inc. (hr@financiallyfit.com)
Job Description:
Our mission is to help our clients create lasting financial freedom through financial education
and coaching. Our vision is to be the nations leading authority on personal finance. We are
seeking an Executive Director of Marketing that can take us to the next level. Critical member
of the Executive Strategy Team. This person will plan and implement marketing and product
development programs, both short and long range, targeted toward existing and new markets by
performing numerous duties personally or through subordinates.  Critical member of the
Executive Strategy Team. Other duties are as followed: 

Developing marketing plans and strategies based on target market, competitive positioning, and
industry trends. 
Recommending marketing mix, including advertising, promotions and public relations. 
Establishing company’s public image, including brand image and brand equity. 
Establishing and monitoring lead generation through market analysis and tracking program
effectiveness. 
Recommending product/service enhancements and/or new products; interacting with R&D and new
product development to assess feasibility. 
Assisting Sales and Customer Service in establishing targets, training and product manuals. 
·        Oversees and evaluates market research and adjusts marketing strategy to meet
changing market and competitive conditions.

·        Guides preparation of marketing activity reports and presents to executive
management.

·        Meets with key clients, assisting sales representative with maintaining relationships
and negotiating and closing deals.

·        Monitors competitor products, sales and marketing activities.

Hiring, training, managing and evaluating marketing staff. 
Must have at least 5-years in a marketing role with management experience and the ability to
mentor and motivate a team. 
Strong understanding of on-line and emailing marketing. 
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

Must have experience with: 

Market Segmentation 
Advertising - creative strategy, copy, production, etc. 
Direct Marketing – especially in self improvement arena 
Telemarketing methodologies and marketing strategies 
Market research 
Branding - Experience Based Branding 
Program analysis 
Competitive tracking/analysis 
Customer base management 
Channel integration 
E-business – client acquisition, drip strategies, tracking 
Public relations, media relations, communications
Bachelors Degree in Sales, Marketing or Business preferred with a minimum of ten years
significant related experience with progressive managerial responsibilities. This is a great
opportunity's to be part of a company that cares and is making a difference in its client,
employees and partners life's. Must fill immediately!
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