Job Title: Assistant Media Planner
Date Posted: 10-19-2007
Job Location: Massachusetts-Boston
Job Type: Full Time
Education Level: Bachelors Degree
Work Experience: Less than 1 Year
Job Shift: First Shift
Yearly Salary:DOE (Depend on Experience)
Company Name: Carat Fusion
Contact Information: Katy   McCullough (sfjobs@carat.com)
Job Description:
Carat Fusion uses accountable, direct and digital media to build engagement between brands and
consumers. This starts by understanding the changing ways consumers think, interact and
behave. The ultimate goal is to develop marketing solutions that are compelling, unexpected,
measurable and worth it. Headquartered in San Francisco, Carat Fusion has four additional
offices in Boston, Chicago, Los Angeles and New York and employs over 200 marketing
specialists. Carat Fusion offers a wide range of services including creative development,
media planning and buying, consumer insight, data intelligence, direct response marketing,
search marketing, web development, customer relationship marketing and affiliate and
performance marketing. Carat Fusion is also a part of Isobar, Aegisí global network of digital
companies.

 

 

Overall Purpose:

With supervision and guidance from the team, the Assistant Planner is required to assist in
planning, implementing and maintaining online campaigns. This position is the entry level in
to a Media career. The Assistant Media Planner works closely with Media Planners on the team,
aiding in the day to day running of account(s). As the environment is very fast paced and
deadline-oriented, this entry-level position requires a multi-tasking person who gets the job
done right and shows initiative with new tasks and challenges. 

 

The Assistant Media Planner is expected to learn media department procedures and broadly
contribute to the running of assigned accounts. The Assistant Media Planner is also expected
to contribute ideas and insights that will benefit our clients.


 

Key Areas of Responsibility:

Responsibilities include, but are not limited to:

 

Planning

∑         Help to create and send questionnaire/RFP to appropriate sites 

∑         Collect RFP responses from sites (follow up with sites who havenít responded) and
helps to analyze proposals

∑         Generate insertion orders to reserve advertising space, fax them to sites and
confirm receipt of all 

∑         Create and maintain records of plans, insertion orders, schedules, contracts, etc.

∑         Reconcile billing discrepancies

 

Implementation
∑         Help to set up 3rd party ad server/tracker system: follows through to ensure sites
are enabled and all materials are received from creative agency

∑         Traffic creative through client/agency and site

∑         Assist Planners in tracking/evaluating campaign effectiveness with post analysis
reports  

∑         Maintain 3rd party ad server/tracker revisions throughout campaign

∑         Handle daily campaign maintenance including questions regarding creative, 3rd party
ad servers, tracking and trafficking

∑         Manage client budget records

∑         Assist in the evaluation of media opportunities

∑         Field incoming proposals /phone calls from site representatives and maintain
professional relationship

∑         Keep current with market research (industry periodicals, email newsletters,
websites)  

∑         Develop a knowledge of online planning/research tools 

∑         Other responsibilities as needed, such as faxing, filing, copying, assembly of
presentations, meeting setup.

 

Qualifications:

∑         Preferably some work experience or internship work  in advertising/marketing

∑         Strong organizational skills 

∑         Detail-oriented

∑         Understands and can meet deadlines

∑         Ability to multi-task and adapt to change

∑         Strong interest in and familiarity with the Internet 

∑         Desire to learn about Fusion media

∑         Advanced computer skills (MS Word, Excel, PowerPoint)  

∑         Strong math and analytical skills

∑         Some advertising or media experience helpful  

∑         Strong teamwork skills

∑         Adapts to a fast paced and constantly changing environment

∑         Pro-active
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