Job Title: Director -- Online Advertising Sales
Date Posted: 06-20-2008
Job Location: California-Los Angeles
Job Type: Full Time
Education Level: Bachelors Degree
Work Experience: 5+ to 7 Years
Job Shift: First Shift
Yearly Salary:Above 90K
Company Name: World Championship Sports Netw
Contact Information: Brent   Durand (
Job Description:
Company:       World Championship Sports Network 


Position:           Director  Online Advertising Sales


Reports to:       SVP  Sales and Marketing

Company Overview

World Championship Sports Network (WCSN) is the first programming network dedicated to
capturing athletes and international sports federation competitions from around the world.
Showcasing a wide variety of global sports including track and field, gymnastics, skiing,
volleyball, and much more, WCSN celebrates international and domestic victories with exclusive
year-round coverage.  

Dedicated to providing dramatic and exclusive sports coverage on cable TV, satellite,
broadcast, online, wireless, radio and IP TV, WCSN captures the athletes' year-round
competitions against their world rivals in World Championship, World Cup, Grand Prix and
Professional Tour events.  

WCSN was established in 2004 and recently completed its Series B funding round of venture
capital financing.  The network holds exclusive U.S. coverage rights with many international
sports federations whose events are part of the summer and winter Olympic Games.  In addition,
WCSN has secured exclusive, long-term licenses with a number of governing organizations
representing more than 1,200 hours of annual original programming as well as thousands of
hours of archival footage.  Moreover, WCSN is partnering with MLB Advanced Media to provide
event streaming to subscribers.  

Position Summary

The Director of Online Advertising Sales is responsible for monetizing the website.  The
Director will: 1) Create and implement strategies to maximize online advertising revenue; 2)
Meet with potential and existing advertisers; 3) Forecast, track and analyze sales trends for
the website.  The Director should have approximately 5-10 years sales experience in the
Internet industry.  





Develops and implements strategies to maximize online advertising revenue. 
Coordinates with other sales teams to develop comprehensive integrated advertising offerings
across cable and satellite TV, online and wireless products
Establishes and maintains relationships with advertisers.
Researches, analyzes and tracks trends to develop new advertising products to   effectively
monetize the website.  
Works with production and operations team to build new advertising products as needed.
Manages affiliate advertising programs.
Acts as conduit between Programming and Content team and advertisers to make sure content
synchronizes with key target demographics of advertisers. 
Travels regularly to call on current and potential customers across the U.S. to promote and
market WCSN.
Represents company at national and regional shows.



5-10 years of sales experience in online and wireless markets. 
Successful track record of selling, negotiating and closing key deals.
Strong relationships with major advertisers
Willing to travel at least 50% of the time.
Must be a strong negotiator and problem solver.
Strong organizational skills.
Excellent oral and written communication skills. 
Ability to create new pricing and product strategies to respond to changing marketplace.
Ability to adapt and respond to competing priorities.
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