Job Title: Web Content Specialist
Date Posted: 07-08-2008
Job Location: Massachusetts-Boston
Job Type: Full Time
Education Level: Bachelors Degree
Work Experience: 2+ to 5 Years
Job Shift: First Shift
Yearly Salary:30K-50K
Company Name: QAS North America
Contact Information: QAS North America   QAS North America (web.jobs@qas.com)
Job Description:
QAS, the world leader in address management software, was established in 1990 in the UK and has
grown into a $75 Million international operation employing over 400 people worldwide. In the
last year, the U.S. operation experienced close to 100% growth, and we continue to expand.

 

Job Summary
The Web Content Specialist will be responsible for creating concise, compelling content for
the QAS Web sites and other online marketing activities as directed by the Internet Marketing
Manager. All copywriting done for the Web site will involve researching and including relevant
search keywords prior to online publication (Search Engine Optimization).

 

The ideal candidate will have strong writing skills, an excellent grasp of written English and
grammar, with a demonstrable interest and/or ability in writing short copy for the Web. It is
likely that this person will already maintain a blog and/or regularly contribute to online
discussion groups or forums.

 

This is an exciting opportunity to join the QAS Marketing team in a results-oriented and
fast-paced working environment with emphasis on success and having fun. 

 

Specific areas of responsibility will include:

Writing and editing new and existing Web content for QAS Web sites
Developing creative treatments to encourage the adoption of new and existing QAS products in
new and established markets
Implementing textual search engine optimization techniques to enhance Search Engine rankings
for QAS
Preparing outbound HTML and text-only email marketing pieces in collaboration with the QAS
Marketing Program Managers 
Liaising with QAS IT personnel and multimedia designers in order to manage graphical and
textual changes to the Web site
Elementary Web analytics such as looking at Web traffic and user behavior in order to
determine potential improvements to Web pages and Web site architecture
 

Essential Skills and Experience Required
Bachelorís degree in English, Communications, Marketing or related major
1-3 Years commercial writing experience, preferably in technology marketing 
Passion for the Web and interactive marketing
Organized, detail-oriented with the ability to work to deadlines 
A good communicator with outstanding written communication skills
Demonstrable awareness of search engine marketing and online advertising
Experience with Web content development, including basic HTML skills
Knowledge of Web editing software such as DreamWeaver and PhotoShop a plus
 

QAS offers an excellent benefits package including health, dental, life and disability
insurances. Plus a 401(k) plan with company match and up to 20 days of paid time off in your
first year
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