Job Title: Online Marketing Account Executive
Date Posted: 03-24-2008
Job Location: Pennsylvania-Philadelphia
Job Type: Full Time
Education Level: Bachelors Degree
Work Experience: 2+ to 5 Years
Job Shift: First Shift
Yearly Salary:30K-50K
Company Name: Unreal Marketing
Contact Information: First Name   Last Name (
Job Description:
Develop Search Engine Marketing campaigns.  Research & build targeted search term and URL (Web
address link) lists for Paid Listings Management clients 
Develop strategies for new client media marketing campaigns  
Find targeted sites for advertisers, helping communicate with publishers and potentially
assist with client budget allocation  
Write basic copy for search, media, and viral campaigns  
Optimize existing client campaigns
Assist with the tracking and reporting of live campaigns.  Garner Internet traffic and
conversion reports from the major search engines (Google, Overture, etc.)
Evaluate/enhance campaigns based on performance reports with account management team
Analyze client competition to find innovative advertising opportunities for clients
Assist with other administrative or account projects on an as-needed basis
Improve the client return on investment (ROI) through marketing efforts
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