Marketing
Senior Marketing Executive
PA Consulting Group is a leading management, systems and technology consulting firm. We are an
independent, employee-owned, global firm of 3,000 talented individuals, operating from offices
across the world, in Europe, North America, Latin America, Asia, and Oceania. Whose skills
extend from the initial generation of ideas, insights and solutions all the way through to
detailed implementation. This benefits-driven approach is founded on our strength in
innovation, our responsiveness to our clients' needs, and our unyielding focus on delivery. All
of our work and support is based on deep sector insight and expertise, and we work across the
private and public sectors, with particular strengths in financial services, energy, life
sciences & healthcare, government & public services, manufacturing and telecommunications.
Position: Healthcare & Pharmaceutical Integrated Sector Team (IST) Senior Marketing Executive
Possible Locations: Boston, New York, Arlington, VA
Description: Work with Global Healthcare & Pharmaceutical Integrated Services Team Marketing
Manger(ISTMM) and US Regional team to implement business development and marketing initiatives
in the healthcare & pharmaceutical industry. Market sector-focused propositions with an
underlying regional brand and supported by the capabilities across all PA to help build
sustained revenue from managed portfolio of accounts within the relevant industry in the US.
· Target Clients: Plays an active role with the ISTMM in identifying key sector clients
for developed propositions
· Business Development: Take active role in supporting account management – planning &
attending account meetings (but not account administration), developing account plans,
supporting key proposals and major client presentations for key accounts – with guidance from
IST leader and ISTMM. Support the delivery of tailored and personalized marketing to specific
clients and accounts.
· Brand: Work alongside the ISTMM in building and promoting brand and brand in building
profile so to be seen as a leading consulting firm in sectors in key accounts.
· Market Knowledge: Clearly identify and understand the target industry, their
requirements and trends and also PA’s ability to meet those needs. Communicate to ISTs and
account teams within the region.
· Sector Proposition development: Engage in conversation with ISTMM and IST Partners to
define and articulate differentiated sector and cross-practice ‘transformational’ propositions
that support activity in key accounts and in the marketplace. Work directly with the
consultants to produce proposition-specific supporting material such as thought leadership.
· Sector-facing Marketing Campaigns and Measurement: Working with direction from ISTMM,
and with service and the regional team as appropriate, design, deliver and evaluate programs of
marketing activities and campaigns that address specific key client issues. Campaigns should
be focused on relevant propositions and penetration of key accounts. Responsibilities include:
event management, web content, print and design production of collateral, conferences, speaking
engagements. Measurement includes the development of BD and other metrics for each campaign and
the active gathering and communicating of results.
· Strategy, Planning & Budget: Develop and execute a strategy, plan and budget for
business development and marketing campaigns within the region relevant to the sectors.
· Customer Data Management: Suppor the IST teams / businesses to keep client data up to
date for use in tailored marketing campaigns.
· Internal Comms: Demonstrate the value of the IST key account approach in bridging the
gap between practices and regions, and promoting sector-based experience. Act as a champion for
this approach across the company.
Education: Degree level or equivalent; recognized and/or accredited Marketing qualification
or similiar
Experience:
· Candidates MUST have 5-8 years marketing experience within a professional services firm
with a focus on the healthcare & pharmaceutical sector
· Prior experience in deciphering complex requirements, creating a case for change, and
executing successfully on implementation.
· Prior experience of business development and account-based marketing activities
· Experience in managing integrated campaigns including project management, use of
multiple channels and results measurement
· Understanding of effectiveness of various elements of the marketing mix to deliver
improved client relationships and more effective business development
· Experience of working in a matrix – ability to work in a team drawn from different
parts of the company and sharing control. Comfortable with a global reporting structure where
immediate supervisor is located outside the US.
· Experience in demonstrating results to management.
For more information please visit http://www.paconsulting.com/
At PA you will be part of a truly multi-cultural, global workforce, which creates a unique
blend of perspectives that we incorporate into all our work. We offer an unsurpassed portfolio
of services in the US ranging from leading edge international development projects, including
water, energy, and tourism projects overseas, to US based work, including designing full
service online business banking institutions, as well as creating improved drug delivery
systems for major pharmaceutical companies and more. Since our foundation in 1943, we operate
with the unchanged values of transparency, integrity and accountability, always putting the
best interests of our clients and their shareholders first.
PA Consulting Group is an equal opportunity employer.
Additional Information
Location: Boston, MA 02142
Status: Full Time, Employee
Career Level: Manager (Manager/Supervisor of Staff)
Reference Code: MKTGMONLSH1207
Job Category: Advertising/Marketing/Public Relations
Salary/Wage:
Bonus, Equity, Options, 22 days vacation, 6% 401K
Relevant Work Experience: 5+ to 7 Years
Education Level: Bachelor's Degree
Contact:
PA Consulting
resumes6@paconsulting.com |
