View Candidate Resume

Name: Michael Scrivens
Last Updated: 2018-03-01
Phone #: 5855823230
Address: 38 Hawks View
Honeoye Falls, NY 14472
Michael Joseph Scrivens
38 Hawks View, Honeoye Falls, New York 14472
585.582.3230 / 585.738.8787

Marketing Manager

Social Media Marketing
Public Relations
Market Trend Research and Analysis
Market Penetration
Client and Media Relations
Marketing Campaign Facilitation
Business Partnership
Financial Management
Contract Negotiations
Team Building and Leadership

Qualifications Profile

Methodical, results-driven, and seasoned professional; offering broad-based experience in all facets of sales and marketing operations management, business development, accounts administration, and product advertising and positioning; complemented by strong background in teaching. Effective at developing and initiating innovative marketing strategies to meet sales objectives, increase brand awareness, and optimize business operations. Armed proven expertise in identifying and capturing market opportunities to accelerate expansion, expand revenue, and improve profit contributions. Equipped with articulate communication and interpersonal aptitudes, essential in establishing rapport with professionals at all levels. Proficient with Microsoft Office Suite, Strata, Canvas, Moodle, and Blackboard.

Professional Experience

Marcom Management Group, Inc., Rochester, NY
President 2004–Present
Vice President | Senior Account Manager 1991–2004
Conduct qualitative and quantitative research, conceptualize innovative strategies, and organize marketing/media campaigns
Delivered quality analytical services on strategic marketing and business planning, while managing accounts
Played a pivotal role in the development of the business, as well as the establishment and monitoring of co-op procedures from vendor and client
Took charge of consistently meeting sales objectives of Marcom’s clients, which brought to the retention of clients with the company for an average of 10 years

Rosa & Sullivan, Inc., Rochester, NY
Director of Marketing
Supervised all facets of Advertising Department operations for a large retail appliance chain with 14 stores
Developed and initiated effective advertising campaigns for radio, television, print, and direct mail, while carrying out co-op advertising planning, purchasing, and writing and producing radio and television scripts

Greater Media Services Advertising, Inc., Rochester, NY
President | Senior Account Executive
Designed, suggested, and launched marketing campaigns to meet and satisfy clients based on their requirements, while thoroughly assessing results using sophisticated research methods
Devised comprehensive business plans to attain business goals and quotas, while seeking and capitalizing on new sales opportunities through networking and long-term business partnerships
Grew business from radio/television media to a full-service agency which included newspaper, brochure, direct mail, research, media busing, public relations, and production
Made significant contribution in expanding agency’s revenue from $200K to $6M within five years through constantly reviewing market trends and establishing strong relationship with clients
Expanded client base from 4 to 10 over five years by efficiently managing clients and improving services being rendered by the company

WHAM Radio, Rochester, NY
WWWG Radio, Rochester, NY
WROC Radio, Rochester, NY
Account Executive
Assumed responsibility in partnering with more businesses to promote radio station benefits and serve as part of their marketing mix
Conceptualized and provided demographic and psychographic informational strategies to better target radio stations’ clients
Sold radio airtime to local, regional, and national businesses

Additional Experience

Rochester Institute of Technology, Rochester, NY
Adjunct Business, Management, and Marketing Professor 2003–Current

Monroe Community College, Rochester, NY
Adjunct Business, Management, and Marketing Professor 2001–Current

Geneseo State College, Geneseo, NY
Adjunct Business Professor Spring 2016 and Fall 2017

Nazareth College, Rochester, NY
Adjunct Business Professor 2014–2016

Finger Lakes Community College, Canandaigua, NY
Adjunct Business Professor 2009–2014


Doctor of Education, In Progress | Expected Completion: June 2018
University of Rochester, Rochester, NY
Dissertation Area: Applied Ethics

Master of Business Administration, with Concentration in Marketing Research and Leadership and Management
Rochester Institute of Technology, Rochester, NY

Bachelor of Science, with Concentration in Communications, Management, Pop Culture, and Writing
Ithaca College, Ithaca, NY

Associate of Applied Science, with Concentration in Television Production
Grahm Junior College, Boston, MA

Professional Development

Programs in Ethics and Human Subjects, used in Academic Research


Adviser/Mentor: Delta Sigma Pi (Business Fraternity)

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