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CANDIDATE PROFILE
Name: Bryan Rockoff
Last Updated: 2018-06-07
Email: bryan@rockoff.us
Phone #: 8186746296
Address: 23624 Strathern Street
West Hills, CA 91304
RESUME
Qualifications Profile

Highly organized, detail-oriented, and results-driven professional with career-long experience in all aspects of advanced data analytics, business intelligence, and data integration.

Strategic leader, possess well-defined leadership and team player capabilities in guiding top-performing teams to drive organizational growth and achieve remarkable results. Innovative individual, dedicated in enhancing operational systems, streamlining business process, and executing new applications. Expert at working on several large-scale programs to create viable project plans and opportunities. Equipped with excellent problem-solving and critical-thinking aptitudes; combined with articulate communication and interpersonal skills in building positive work relationships with professionals of all levels.

Areas of Expertise

? Requirements Collection and Data Analysis ? Leadership and Team Building
? Business and Technical Solution Architecture ? Coaching and Mentoring High Performing Teams
? Data Architecture and Data Modelling ? Strategic Planning and Implementation
? Data Engineering and Database Design ? Account Strategy and Planning
? Data Management and Governance ? Program Inception and Project Recovery
? Analytic Dashboards and Visualization ? Program and Project Leadership


Relevant Experience

NBCUNIVERSAL • UNIVERSAL CITY, CA (2010–PRESENT)
Senior Director, Data Strategy, Analytics, and Creative Platforms,
Universal Brand Development/Consumer Products Jan 2016–Present
? Lead the architecture, design, and implementation of the Universal Brand Development (UBD) analytic environment by sourcing data from five operational systems, integrating the data, and providing analytics insights to more than 150 business users globally
? Provide strategy and oversight to overall system and process operations of creative and product development, Digital Asset Management (DAM), and social compliance platforms

Key Accomplishments:
? Built the Universal Brand Development analytic environment from inception in one year; ingesting over 400 tables from various source systems and delivering over 200 analytic products, reports, and dashboards across the mobile and PC platforms
? Developed the Social Compliance solution using SalesForce.Com ensuring UBD’s licensees and factories are following International Labor Standards (ILO) protecting the health and rights of factory workers manufacturing NBCU’s licensed products worldwide

Senior Director, Data and Analytics, TV Ad Sales and Shared Services Apr 2010–Dec 2015
? Created and implemented analytics reference architecture that incorporated business use cases, technical efforts of vendor-partners, and execution of strategies into executable framework for data life cycle processes; thus, allowing the Network Advertising Sales Team to analyze video viewership behavior within traditional and new viewing platforms integral in increasing asset monetization
? Served as corporate co-leader in charge of promoting data management and data governance by improving data management quality and governance capabilities to integrate into standard business process activities

Key Accomplishments:
? Recruited to stabilize and modernize the overall analytic environment – data warehouse, data engineering, analytic environments; Onboarded over 20 business areas into the Teradata, Informatica, MicroStrategy, Tableau, and Domo/Looker environments
? Established the Data and Analytics team consisting of 3 managers, 9 employees, and 27 contractors in charge of delivering data architecture, data modelling, ETL design and development, analytics, and support of the 250TB data warehouse, 4 EMC vBlocks with over 140 VM’s, and NetBackup backup solutions across the Production, Staging, Development, and Disaster Recovery environments. Increased system stability and up-time, delivering in excess of 99.9% in-service metrics.
? Led contract negotiation for NBCUniversal and Comcast Corporation with Teradata refreshing eight Teradata systems, an AsterData appliance, Hadoop technology, and the supporting platforms. Saved Comcast in excess of $12,000,000 across the transaction

TERADATA CORPORATION • LOS ANGELES, CA
Lead Senior Solution Architect, Media, Entertainment, and e-business Oct 2007–Apr 2010
? Coordinated with Teradata’s California-based studios and e-businesses to review client’s business and technical requirement
? Managed the translation and execution of the requirements and strategies, as well as distribution of feasible products, solutions, and services to clients

Key Accomplishments:
? Generated over $10M in incremental revenue by initiating and executing an industry leading micro-transaction-based strategy among largest game company
? Played a key role in the development of effective customer solutions, such as “next best offer” and “you might be interested in…” of a leading internet retailer through the connection of web environment to inventory management, which increased inventory for slow moving items and customer lifetime value
? Advocated a leading entertainment client on appropriate customer acquisition and retention strategies; and conducted consultation with three leading internet companies to enhance fact-based decisioning and a leading travel company on the “next best offer” solutions

EARLIER POSITIONS HELD:

BASELINE CONSULTING • SHERMAN OAKS, CA
Director, Client Services

TERADATA, A DIVISION OF NCR CORPORATION • LOS ANGELES, CA,
Senior Architect and Technical Account Manager, Retail Enterprise Solutions
Chief Technology Officer, Teradata Applications Division
Area Director, West Retail Enterprise Solutions
Senior Managing Partner, Retail Enterprise Solutions
Consulting Director, Retail Systems Group

Other Experience

PEPPERDINE UNIVERSITY • MALIBU, CA
Adjunct Professor, Graziadio School of Business and Management May 2016–Present

Education

Master of Arts in Organizational Management
University of Phoenix • San Francisco, CA
Graduated with Highest Honors

Bachelor of Business Administration in Information Systems
National University • Los Angeles, CA
Graduated with Highest Honors

Selected Certifications

Certified Data Management Professional (CDMP)
Master Certifications in Data Management and Data Warehousing, DAMA and ICCP

Certified Business Intelligence Professional (CBIP)
Master Certifications in Data Management and Data Warehousing, TDWI and ICCP

Certified Teradata Master


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