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Name: Jennifer Allen
Last Updated: 2018-09-27
Phone #: 2012183057
Address: 123 confidential
Newton, NJ 07860
Jennifer Allen
Newton, NJ 07860

Sales & Account Management | Business Development | Retail Sales Growth


Dynamic, detail-oriented sales manager, with significant successes in sales, marketing, and new business development backed by expertise in needs-based selling. Adept at developing marketing programs and identifying new business opportunities to accelerate growth. Effective at penetrating highly competitive markets and using limited resources to achieve organizational goals. Known for exceptional communication and interpersonal skills that establish effective long-term relationships with colleagues, retailers and business owners. Fully bilingual in English and Spanish.


Client Relations and Retention
Revenue Growth with FMCG Products
Innovative Problem Solving
Highest Levels of Customer Service
Staff Training and Development
Contract Negotiations
Customer Relationship Building
Consumer Conversion Programs
Retailer Administration
Growing Sales and Market Share
Cross-functional Team Collaboration
Microsoft Word, Excel & PPT


R. J. Reynolds Tobacco Company [RAI TMS], Territory Manager III, Winston-Salem, NC 2008 – Pres.
Responsible for optimizing sales and market share, plus all contract negotiations for independently owned convenience stores such as Quick-Chek, Speedway, WaWa, 7-Eleven and dozens of smaller stores. Cultivate strong relationships with retail chain partners, store managers and owners by employing expert product insights, formulating individualized business plans, becoming category advisor, and utilizing GMROI and SKU rationalization expertise to develop individualized plans that meet mutual brand and category goals. Develop and implement strategies for pricing, promotions, product availability and positioning, and shelf space allocations. Promoted twice in 10 years to positions of increasing scope.
Created 5% growth in division contracts by implementing weekly conference calls covering proper closing techniques
Motivated and encouraged selling behaviors among 8 peers in the division
Impacted other divisions in the region to implement the same programs for their selling efforts
Increased volume of newly acquired American Spirit brand by 22% in the first year
Converted 500+ consumers using 1-on-1 face-to-face marketing engagements and trial offers/coupons at retail
Grew retail distribution by 33% and shelf facings by nearly 75%
Grew contracts for vapor products by 30% over a 4-year period, resulting in a 26% increase in total volume
Rationalized tobacco SKUs and convinced retailers re-invest in the vapor category – 24% share growth
As category advisor, increased vapor product sales despite significant competitive presence at retail
Demonstrated consumer market basket values and GMROI are directly tied to vapor purchases in C-stores
Assumed training and coaching duties for several new and existing representatives with a 100% success rate
Retrained and coached 2 failing sales reps to become productive, high-impact division team members
Trained 2 new employees in the past year to develop into highly successful regional reps
Won Quick-Chek contest for the highest quarterly Share of Market increase for Camel products among 25 peers
Created brand ambassadors among Quick-Chek clerks resulting in much higher consumer conversion rates
Held meetings at Quick-Chek headquarters to gain buy-in from managers
Successfully sold Camel Snus in test market stores, thereby leading senior management to expand nationally
Grew market share to 80% within test market stores
Maintained stable growth of the company’s major brands within a declining industry


PeproTech, Inc. (Biotech – Human and Animal Proteins), Customer Service Representative, Rocky Hill, NJ 2006 – 2008
Held responsibility in overseeing major orders for pharmaceutical companies, universities, and research institutes.


Bachelor of Arts in Political Science, Minor in Sociology – Rutgers University, New Brunswick, NJ 2006


Critical Selling Skills Workshop | Janek Performance Group, Las Vegas, NV

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