Location: Mission Viejo California 92691
REGIONAL SALES DIRECTOR
Accomplished, results-driven, and customer-oriented business development professional, successful in driving sales, regional expansion generating revenue and profitability. Equipped with extensive experience in business2business, sales/account management, energy efficiency/management, solar PV and general construction. Recognized for an accomplishment-laden career in developing and implementing successful sales programs, managing new territories effectively winning multimillion-dollar contracts. Energized leadership empowering top-performing teams to attain and surpass established operational and financial results and goals, assuring client satisfaction by delivering optimum service. Proficient with Microsoft Office applications (Excel, Outlook, PowerPoint, Access, and Word).
AREAS OF EXPERTISE
Strategic Planning & Tangible Implementation
Business Administration & Financial Management
Territory Expansion & Management
Client Relationship Management
Operations & Procurement Data Analytics
Inspirational Leadership & Training
Creative Sales Strategies
HOMESTAR OC INC., (WWW.HOMESTAROC.COM), IRVINE, CA
Lead all facets of the business, providing residential remodeling, renovation and energy management services
Oversee all business development, marketing and sales, created an online marketing presence with minimal investment resulting in enough qualified leads converted to appointments to sustain business/growth
Maintained 35% close ratio 2 years running, increasing company margins as client base expanded
Achieved 5 Star ratings/reviews average within 9 months via 3rd party online marketing, profiles of company
Hired an appointment setter to effectively qualify and set appointments received via email 24/7 from online marketing sources
Oversee all operations/installations procurement and scheduling, hired a project lead to assist with daily jobsite management and procurement
Maintain both an office and warehouse to conduct business, support operations and facilitate growth
Incorporated the company the 2nd year, incurring over 40% annual growth 2nd fiscal year
Created company with minimal investment, growing the company, while continuously attaining positive reviews from
customers for providing excellent customer satisfaction.
Received 16 verified Five Star reviews on social media and online marketing service out of 21 projects completed
Increased company visibility and growth substantially with minimum outlay for marketing, expansion built on online
marketing platforms with client referrals contributing notably year 2
Effectively manage all operations and procurement for each individual project
PATRIOTIC POWER SOLUTIONS LLC, ALISO VIEJO, CA
Vice President 2013–2017
Hired by the CEO/CFO to be the VP, RME License qualifier for this new start-up and tasked with the promotion of
“Ownership”of Solar PV to commercial building owners in Southern California consisting of energy audits, proposedsolarphotovoltaic(PV)systemsand
energy management monitoring software, benchmarking services.
Oversaw the daily activity of 4 inside sales associates creating interest with building owners, accessing energy usage
data/billing, scheduling energy audits, creating a pipeline valuing more than $46M in commercial opportunities for Solar “Ownership” sales model utilizing USA made Solar PV equipment.
Efficiently oversaw operations providing daily briefings, weekly reports maintaining anticipated profit margins for all solar PV and efficiency projects
Pipeline consists of municipalities, schools, colleges, facility managers, real estate management companies, REITS, commercial/industrial building owners, architects, engineers, and Fortune 500
Implement tracking and technical analysis of weekly sales pipeline data
Create and present opportunities of the financial impact and the solutions incorporated to maximize operating
savings to various levels of perspective client’s management teams including C-Level executives.
Effectively closed over $8M in medium sized commercial rooftop/carport PV systems inclusive of energy
management tools, LED retro-fit, revised utility billing for optimal cost management and ROI.
Played a key role in attaining $8M in “funded” commercial sales for Solar PV and LED lighting upgrades
Spearheaded large and complex projects, overseeing sub-contractors and field management, interconnection approvals, effectively delegating administrative support, meeting all milestones ahead of the deadlines.
Obtained the Authorized Installer status with Solar World USA successfully completing third-party inspections of commercial PV solar arrays
Provided effective hiring, training and supervision of an Inside marketing and Sales Team, responsible for initiating new
renewable energy/management appointments
CLEAR SKIES SOLAR INC., IRVINE, CA AND HONOLULU, HI
Vice President, West Coast Division 2010–2012
Directed the regional expansion in California and Hawaii as part of a 3-office expansion effort promoting the CSS
Solar PPA fund financed by New York-based tax equity investors to perspective business/land owners
Created the investment model utilizing all HI rebates, tax credits, to acquire investment capital for the CSS Hawaiian
solar PV PPA fund
Led business development from an office in Irvine, California, with a investment fund for commercial solar
PPA contracts in CA/HI
Oversaw the operational aspects of both commercial and municipal Solar PV installations in SoCal working
integrally with NY based operations VP
Assumed responsibility in establishing and directing subcontractor network and sales teams in CA and Hawaii markets
Surpassed expectations of senior management and Investors for the Hawaiian and California markets
Significantly increased exposure for company by producing an AM radio show/commercial in Oahu, Hawaii generating new business opportunities at no cost to CSS
Developed local relationships and business partners on both Maui and Oahu
Conducted Solar Seminars in Honolulu for business owners with effective power point presentation and atmosphere tailored
to appeal to perspective clients, which was more effective than anticipated
Seamlessly developed and negotiated $9M in commercial power purchase agreement (PPA) solar contracts in Hawaii/CA
CENTRO SOLAR USA (Publicly traded), SCOTTSDALE, AZ
Regional Sales Manager, Northern CA 2009–2010
Hired to represent this European Solar panel manufacturer with $500M annual sales
Integral in opening the 1st CA office for CENTRO AG working under the new CEO in Pleasanton CA.
Developed solar integrator clients with projects ranging from 10kw to 100kw throughout northern CA.
Performed management duties included weekly forecast meetings, extensive cold calling, and “Centro school” recruitment, attending industry trade shows, assisting clients with analytics and PV system design utilizing “Centro Packs”.
Participated in “Centro School” as a presenter and developed key accounts with regional contracting groups, supporting the design and cost analysis for perspective PV clients, assisting with field presentations, installation/engineering details and closing contracts.
Successfully opened the HI market to Centro Solar panels manufactured in Germany
Recruited and trained cross directional contractors to effectively sell and install “Centro packs”
PREMIER POWER INC., ELDORADO HILLS, CA
Outside Sales 2006–2009
Hired as an outside sales representative of the quality PV Solar Company excelled at learning new technology/terminology and industry practices.
Participated in weekly meetings, sales training, joint appointments, and obtained training in energy audits, financial/tax
benefits, PV system design.
Maintained exceptional monthly/annual sales numbers, receiving several sales awards for monthly records.
Drove efforts in generating sales statistics through General Electric (GE) unsecured financing and secured real estate loans
Earned distinction for attaining #1 residential sales status out of 13 representatives in both 2006/2007
SEQUOIA REMODELING COMPANY, SACRAMENTO, CA
Business Owner 2001–2005
HOME ENERGY SAVERS, SACRAMENTO, CA
Outside Sales 1997–2001
ELLISON MACHINE TOOLS, SANTA FE SPRINGS, CA
Outside Sales 1992–1995
EDUCATION AND CREDENTIALS
BUSINESS ADMINISTRATION IN BUSINESS MANAGEMENT University of Phoenix, Diamond Bar, CA
LICENSED GENERAL CONTRACTOR: State of California, 2001–2018