»Van Colley
»704.906.0735
»vancolley@mindspring.com
-=Business Manager=-
Brand Management ~ Events Planning and Execution ~ Contract Negotiation ~ Fundraising ~ Charity Packages Promotion
Tour Arrangement ~ Social Media Marketing ~ Television and Radio Production
»»»Qualifications Profile
Highly motivated, goal-driven, and performance-focused professional with broad-based experience in general business operations, community outreach, advertising, sales, and marketing within the motorsport industry.
Regarded for unparalleled work ethic and proven success in identifying and securing new opportunities, overcoming challenges, and achieving set-forth goals. Detail-oriented leader and team player with strong dedication to utilize well-rounded skills to drive organizations toward business growth and development. Equipped with outstanding operational and managerial background; along with exceptional communication, analytical, and problem-solving skills. Proficient with Microsoft Office Suite.
»»»Professional Experience
»Darrell Waltrip Motorsports Harrisburg, NC
»Business Manager –Business Office and Museum 2000–Present
*Take full charge of processing all licensing requirements for the company
*Negotiate all contracts with FOX Sports and manage all personal appearances and endorsement deals with companies such as Toyota, Procter and Gamble, M & M/MARS, Terminix, Feed the Children, Nationwide Insurance, Panani, LifeWay, General Mills, Disney/PIXAR, PepsiCo and Kellogg's
*Handle the arrangements of all business and Waltrip family travel, including race weekend and annual family vacations
*Accompany the NASCAR Hall of Fame tour guests in the company museum conducted once or twice a week, providing an “inside look” to the crowd regarding Darrell Waltrip
*Supervise sales, purchasing, and licensing operations of Darrell Waltrip apparel and souvenirs for the company’s online store
*Closely monitor and maintain six social media platforms connected with Darrell Waltrip, the Company, DWStore.com, and the company’s annual charity event
*Act as key liaison for Darrell’s induction in the NASCAR Hall of Fame in 2012, which entailed preparing the acceptance speech and coordinating hotel bookings, dinner seats, and induction seats for the event
Career Highlights:
*Played an integral role in Darrell Waltrip Motorsports recognition as the #1 stop on the NASCAR Hall of Fame tour schedule
*Contributed to Darrell Waltrip's 2004 Autobiography launch on the New York Times Best Seller list for multiple weeks
»Waltrip Brothers Charity Championship Harrisburg, NC
»Executive Director 2012–Present
*Render strategic oversight to the execution of an annual two-day event every October, which consists of a 500-person charity dinner on the initial day and a 144-person charity golf tournament on the second day
*Manage all aspects of the event, which include securing the musical entertainment headliner, selling charity sponsorship packages, acquiring all live and silent auction items, and coordinating all operational details to secure a successful outcome
*Award Service Dogs at each event to accompany and serve the needs of Disabled Veterans
Career Highlights:
*Managed and executed the two-day charity event, which raised $500k annually, for an overall total $4M leading into the 10th Anniversary event in October of 2019
*Received three nominations for the 4th Quarter National Motorsports Press Association "Spirit Award"
Earlier Position Held:
Darrell Waltrip Motorsports Harrisburg, NC
Marketing Director 1996–2000
»»»Earlier Career
Morris International Charlotte, NC
Writer | Producer –NASCAR Country Radio Network with 300-Weekly Affiliates 1993–1995
Provided expert oversight and control for the annual production budget of $1M
Media Director –National TV Commercials, Radio Commercials and Print Advertisement 1991–1993
Managed the production and placement of $5M in National TV, Radio and Print Media
»»»Education
Bachelor of Arts in Radio and Television
Marietta College, Marietta, OH
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