Area of Focus: Communications and Media
Digital Marketing
Content Creation and Editing
Market Research
Events Organization
Media Planning and News Reporting
Data Gathering
Problem Resolution and Strategic Planning
Qualifications Profile
Innovative and results-oriented professional with broad-based experience in communications and marketing, focusing on media campaigns and public relations. Adept at strengthening company presence by developing several media campaigns and advertisements. Equipped with analytical skills and superior capability in condensing and converting vital information into effective strategies to boost organizational success. Dependable team player; willing to assist at all times and capable of completing large-scale initiatives on schedule and on budget with excellent quality.
Professional Experience
Smiley, Smith, Wynd LLC | Franklin, TN
Client Service Coordinator, SSW CPAs, SSW Capital, and SWCO Aug 2019–Present
-Conduct extensive research and gather industry and company data for email campaigns
-Spearhead email campaigns and outreach events as well as arrange schedule with the appropriate team member
-Provide assistance with all facets of commercial real estate mergers and acquisitions while overseeing projects for growth strategy and exit plan clients
-Take charge of establishing and following up due diligence items and applicable content
-Prepare business and property memorandums and manage listings in CoStar, LoopNet, and BizBuySell
-Execute direct email marketing and market research as well as assist in rendering content for new websites
-Ensure maintenance of prospect database and notes for future reference as well as collect and submit non-disclosure agreements from approved parties
-Organize several client events and coordinate with the Westminister Team in providing service to clients
-Generate due diligence ShareFile folders and applicable content for multimillion-dollar business and property deals
Career Highlights:
-Contributed to the development of new website and implemented Redtail customer relationship management (CRM) for certified public accountant (CPA), wealth management, and mergers and acquisitions activities
-Aided with the creation of the organization’s new position which included providing help to the Private Equity Division
Grace Christian Academy of Maryland | Waldorf, MD
Marketing/Media/Public Relations Coordinator Aug 2009–May 2015
-Assumed tasks in building media publicity for private school with annual enrollees ranging from 400 to 620
-Drafted and submitted news articles and original photos to local news outlets, which involved follow-up measures to guarantee optimum coverage
-Acted as the house photographer for all school media outlets, such as newspaper articles, newsletter, Facebook, and other social media platforms
-Held responsibility in producing videos for social media outlets, including special events and marketing initiatives
-Designed visually impactful publications for school events and marketing programs
Career Highlights:
-Cultivated and sustained professional relationships with key media entities in print publications, thereby boosting visibility and coverage for school publicity
-Steered efforts in increasing the school’s visibility and enrollment by establishing ongoing networking and relationship with local news personalities and journalists
Earlier Positions Held:
La Plata, MD
Freelance Editor
WFTY TV50 | Washington, DC
Programming Assistant
Washington Technology Newspaper | Tysons Corner, VA
Marketing Assistant
Chesapeake Publishing Corp. | Waldorf, MD and Lexington Park, MD
Community Section Editor | News Reporter
The Enterprise | Lexington Park, MD
News Reporter | Special Sections Coordinator
WFTY TV50 | Rockville, MD
Intern, Programming Department
WRQX 107.3 FM Radio | Washington, DC
Intern, Promotions Department
Additional Experience
RealtyTrust Residential, LLC & Amy Cross Nance, Atty. at Law | Brentwood, TN
Real Estate Assistant | Closing Coordinator Oct 2015–Aug 2019
-Drove all marketing efforts with vendors while supervising the digital marketing operations
-Led the reinforcement of the award-winning agent’s ability that achieved top-ranking annual sales
-Assisted the agent in obtaining a platinum status in WCAR’s Awards of Excellence/Top Producer by processing over 40 transactions amounting to $24M yearly sales
Grace Christian Academy of Maryland | Waldorf, MD
Technology Teacher Aug 2012–May 2015
-Used Microsoft Office Suite in presenting units, focusing on Word processing, applied technology, graphic design, multimedia, visual communication, Internet research and safety, spreadsheets and charts, and data analysis
Yearbook Advisor/Instructor Aug 2009–May 2015
-Spearheaded the development of an annual yearbook for middle and high school, elementary, and preschool by creating and instituting complete curriculum and lesson plans for the yearbook class which consisted of high school students seeking media-related courses
-Applied strategic approach in soliciting and securing advertisements as well as in promoting and selling the product to ensure attainment of zero overhead cost product
Education
Bachelor of Arts in Speech Communication, George Mason University, Fairfax, VA
First Graduate – Communication Department | Golden Key National Honor Society | Lambda Pi Eta, National
Communication Honor Society | Alpha Chi, National College Honor Scholarship Society
Outstanding Academic Achievement Award Communication Department
Activities
Volunteer Media Coordinator | Sunday School Teacher | Church Historian, Grace Brethren Church
Volunteer, Williamson County (Community Youth Sports Photography)
Children’s Church Assistant, Brentwood Baptist Church
Technical Skills
Microsoft Office 2013 | WordPress | Adobe Photoshop | Adobe InDesign | Adobe InCopy | Redtail CRM
Constant Contact | ShareFile | CoStar | LoopNet | Mac and PC
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