June 16, 2005 � Gyrus Group PLC announced its planned acquisition of ACMI in July 2005. The
dynamics of this union will form the world�s leading cutting and visualization medical device
company. The acquisition by Gyrus further enhances ACMI�s premier position in the Urology
market and will accelerate exciting, new technology development in and beyond Endourology. 
 

�The potential for scientific growth is unlimited for two world-class, customer-driven
companies coming together with one shared vision � to be the international leader in
cutting-edge designs and progressive manufacture of M.I.S. devices,� stated Larry Hicks,
President of the Urology Division of the new entity. �We are confident that the combined
Gyrus-ACMI -Company will be stronger, broader in core capabilities and better equipped to meet
and exceed the expectations of our global customers now and in the future,� added Hicks.

Gyrus product development is focused on the management of tissue using less traumatic
techniques during open and endoscopic surgical procedures. Gyrus is the leader in bipolar
Electrosurgery, with its unique PlasmaKinetic� (PK) Tissue Management System. The SuperPulse
for Saline TUR combines the safety of saline with �seal-as-you-go� tissue resection and
vaporization allowing for safer, faster treatment of BPH and bladder tumors. Learn more about
Gyrus products at www.gyrusgroup.com Gyrus Group PLC is the second largest medical device
company in the UK publicly traded on the London Stock Exchange under the ticker �GYG.� The
operational headquarters for the US businesses will be located at the global headquarters of
ACMI in Southborough, MA, USA.

 

Vice President of Global Marketing, Women�s Health

 

Reporting Relationships and Primary Responsibilities:  

The Vice President of Global Marketing, Women�s Health reports to the President of Gryus ACMI
Surgical Division.  The Vice President collaborates in the development of the annual worldwide
marketing and operating plan, as well as the long-range strategic product marketing plan. 

 

Essential Skills and Responsibilities:

�        Possess excellent people management, motivational, and team building skills.

�        Possess excellent long-range strategic planning skills.

�        Possess excellent annual operating plan development.

�        Experienced in product launch and product management within the product life cycle
including voice of the customer, product, place, price and promotion.

�        Understands the tactical execution of product launches.

�        Must have excellent written and verbal communicative skills.

�        Must have outstanding analytical skills.

�        Must have managed people.

�        Must have managed the development and expenditure of a marketing budget.

�        Experienced in developing tactical marketing programs.

 

Specific Activities:

�        Achieve the Women�s Health department�s annual objectives.

�        Maintain expense budget within annual objectives.

�        Develop and work within the MBO environment.

�        Develop and execute organizational and personnel development.

�        Keep abreast of competitive activities.  Develop tactical and strategic 

initiatives to block competitive market moves.

�        Work closely with the global sales organization to develop and execute

comprehensive marketing promotional activities.

�        Work closely with R&D in the development of new and innovative technology.

            

            Requirements:

�        Four college degree, prefer the sciences, MBA preferred

�        8-10 years progressive market management experience.  Women�s Health Medical Device
Experience required.

�        Demonstrated record of accomplishment in developing successful marketing programs and
new product introductions.

�        Successful track record in a highly dynamic business environment

�        High energy, self-motivated, hands-on and participatory executive with strong results
orientation

�        Entrepreneurial, action-based leader who takes things on with a high sense of urgency
and quickly establishes priorities.

�        Effective leadership skills with ability to lead organizational change and
demonstrated decision-making capabilities 

�        Strong relationship skills, ability to manage and motivate both up and down the
organization.

�        Multi-national marketing experience desired. 25% global travel.