ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing programs analysis and reporting
�         Provide analysis and  routine reporting of Marketing programs effectiveness (direct
mail, e-commerce, etc.) including overall trends, performance, response rate, AOV, product
split, and close and up-sell ratios for our corporate/government and single user business 

�         Provide product and customer performance sales data analysis (direct, sell-through,
e-commerce, etc.)

 
Strategic management and responsibility of customer and prospect database
�         Development of standard marketing reports and a marketing dashboard

�         Establish and maintain best practices pertaining to data management, performance
measurement and market segmentation.

�         Establish methods and policies regarding the ongoing management and oversight of new
and updated data from a variety of sources into the company�s world-wide customer database.

�         Oversee data input functions (leads, registration data, other) for both quality and
organization.

�         Oversee data output functions (list pull, queries, data processing) for both quality
and organization.

�         Oversee links to and from other data sources for maximized efficiency and the meeting
of project-specific criteria.

�         Maintain and incorporate e-commerce, in-bound telesales, and registration data into
customer database.

�         Provide expertise on list procurement and on-going management.

�         Manage relationships with e-commerce and other vendors involved in securing,
maintaining, and managing customer data.

�         Work closely with other marketing professionals on surveys of customers.

�         Recommend and oversee customer database maintenance/upgrades for forward-thinking
endeavors.

�         Provide direction and guidance to the company�s database administrator to meet the
above.

 

This is a key role in our Marketing organization. The Senior Market Analyst/ Marketing DBA will
serve as the  point person within Mathsoft responsible for providing specifications for all
customer information captured through various media and will be marketing�s primary liaison
with MIS and the Sales team responsible for providing customer base demographics, recommending
customer targets with analysis, identifying customer base opportunities, and related market
research.
 

BA/BS.  Minimum 5 years experience in a similar role for packaged software, applications
company, or consumer-based marketing organization. 

Successful track record of building highly efficient database and support infrastructures,
policies and procedures.

 

Experience in any of the following required: SalesLogix (preferred) or other CRM systems,
Spreadsheets and other analytic tools and DBMS 

Use and understanding of flowcharting and its applications a plus