The primary role of the Marketing Copywriter is content development for integrated projects �
from ad copy to direct mail, email and online marketing.  This position will also play an
important role in the development of corporate and line of business messaging for collateral
and Web content.

- Write various types of copy appropriate for marketing campaigns, print ads, collateral, Web
content, software user manuals, PowerPoint presentations, draft press releases, and other
copy-based deliverables on an as-needed basis

- Conduct interviews with subject matter experts and senior executives to capture accurate
source information

- Conceptualize creative themes and treatments: suggesting copy & design approaches for B2B
communications

- Translate complex material into clear, concise and reader-friendly copy while balancing
audience needs, legal concerns and business objectives