The primary responsibility is to develop, manage and drive all aspects of Pegasystems' public
relations programs in a manner that contributes materially to Pega's goal of BPM market
leadership. The secondary role is to support the Chief Financial Officer in an Investor
Relations capacity.

Key Result Areas: 

Drive quality coverage of Pegasystems in the technology and business media, including bylines,
editorial calendar placements, written product reviews, etc 
Identify and pursue Speaking Opportunities for senior management 
Issue frequent and effective Press Releases 
Secure product and industry awards for Pegasystems 
Schedule and facilitate interviews with the press 
Manage the public relations staff in North America. 
Manage the public relations agency in North America 
Act as the functional leader and coordinator of the public relations staff outside North
America for consistency of messaging and measurement of PR effectiveness. 
Drive Customer Reference Program, including customer success stories in support of both sales
and marketing. 
Execute quarterly earnings releases, provide messaging input on quarterly filings and produce
the Annual Report. 
Other responsibilities and key result areas will be assigned as required.