Targetbase is a progressive full service provider of customer-relationship management (CRM)
solutions to many Fortune 100 companies representing a variety of industries. The firm is an
operating division of Omnicom.

Director - Analytics, Strategic Business Analysis (SBA) is responsible for directing client and
department initiatives and for planning new direction, most likely by joining the account team
within the pharmaceutical vertical. SBA supports the success of Targetbase by providing
critical strategic recommendations that guide our client's decision making process as it
relates to CRM initiatives.

Experience:
�Candidate should have a minimum of 7 years of hands-on marketing/advertising analysis
experience. Experience in the pharmaceutical industry is a plus.
�Candidate should have experience across a wide variety of marketing analysis disciplines, such
as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting,
response prediction, advertising effectiveness, consumer profiling, market mix modeling and ROI
measurement.
�Candidate should have demonstrated capability of leading consumer research and analysis
initiatives from project design through communication/dissemination of relevant findings.
***Custom research experience is a must!!!

Roles/responsibilities Include:

Owns and manages the assessment of client owned data to build a business case for action using
creative analysis and integration of various data sets.

Identifies and recommends new business opportunities in existing clients

Owns the design solutions from the business assessment and stated client objectives.

Responsible for thought leadership, internal development of innovative research and analytical
techniques, and methodologies and technologies designed to enhance knowledge of client's
customers.

Acts as a marketing subject matter expert in an analytic function, while remaining a generalist
in all SBA work. Ideally the right candidate with have applied experience within the
pharmaceutical industry.

Recommended Background Experience:
-Analysis Techniques: Factor analysis, predictive modeling of all types, and cluster analysis.
- Data Proficiency. Experience working with various types of data, including data sourced from
consumer surveys, as well as from transactional histories.
-Computer/Analysis Tools: Familiarity with a variety of analytic tools, including SPSS or SAS.
Experience with Business Intelligence and Data Mining Applications is also helpful.

Other Important Qualities:
-Self-motivation and direction
-Teamwork orientation
-Communication and presentation skills


Interested candidates should forward their resume In MS Word or text format (No Zip Files will
be accepted) to [email protected]  To learn more about Targetbase visit our website at
www.targetbase.com

This position is located in our Dallas, Texas office

Targetbase is an equal opportunity employer