The Technology Creative Director (TCD) fulfills the leadership tasks and deliverables of their
assigned client accounts and works in support of the Creative department. Specifically, the TCD
leads and directs cross-disciplinary development and execution of short-term (projects) and
long-term (accounts) creative strategies for technology clients. They are also responsible for
representing and communicating HL2�s creative and business philosophy, methodology and
capabilities to current and potential clients in conjunction with Business Development and
Account Management. Additionally, they develop and execute account growth strategies with the
account team members to meet the financial goals as set forth by HL2 management.


The TCD must be a highly conceptual team leader who is constructive, fearless, charismatic and
committed to a vision of delivering a quality creative solution to fit the goals stated in the
creative brief. Writing expertise is mandatory along with team management and client-facing
skills. This position requires the capabilities to direct and enhance both off-line and online
efforts of a creative team consisting of writers, designers, art directors, information
architects, interactive designers and Flash artists. Therefore, the candidate must have a
well-rounded understanding of account planning, conceptual strategy, brainstorm facilitation,
day-to-day shepherding of projects and team collaboration.


Skills / Qualifications:

�         Six to 10 years of professional experience encompassing the following disciplines:
broadcast, multimedia, print advertising, product launches, interactive advertising, online
design, direct marketing and promotion.

�         Has a degree in or training in the area of discipline expertise.

�         Has a deep love of technology and technology marketing and a portfolio to demonstrate
this.

�         Strong creative and conceptual vision for technology marketing assignments and the
ability to execute high-quality integrated communication solutions against strategic business
objectives as stated in the creative brief.

�         Is an excellent writer.

�         Successful experiences presenting and selling work to clients.

�         Ability to direct creative teams, including designers, art directors, information
architects and writers.

�         �Strong time management and creative resource management capabilities.

�         �Has demonstrated ability to direct and multitask effectively under pressure.

 
Responsibilities Include:

�         Leads and directs the development and execution of short-term projects and long-term
account creative strategies across disciplines.

�         Builds and maintains productive working relationships with Business Development,
Account Management and Production.

�         Works with Account Director to assure the creative brief, schedule and budget are
accurate.

�         Maintains an awareness of status and project deliverables of group members� project
work.

�         Co-manages, prepares and presents new business pitches and project presentations in
support of the Business Development group.

�         Contributes to the evolution and maintenance of each creative assignment.

�         Manages a staff of 4‑8 Creative department employees, including designers,
writers, interactive designers, etc.

�         Takes an active role in developing, maintaining and refining a vision for the
direction of the creative industry.

    * Contributes to the communication, demonstration and evolution of the quality standards of
the HL2 creative product to clients.