Senior Manager, Marketing Communications

 

USG is a leading manufacturer of building materials for the construction and remodeling
industries.  USG products are used in everything from major commercial developments and
residential housing to simple home improvement projects.

 

As the inventor of wallboard, USG revolutionized the North American building materials
industry.  We are the world�s leading producer of gypsum wallboard, joint compound and a vast
array of related construction products.  We are also the global leader in the manufacture of
ceiling suspension systems and are recognized as the acoustical panel and specialty ceiling
systems innovator.  USG�s family of products provides creative building solutions that set new
standards for productivity and efficiency, helping contractors and architects deliver high
quality and innovative designs.  Our flagship brands are recognized around the world and
include:

 

�        SHEETROCK� brand gypsum panels

�        DUROCK� brand cement board

�        FIBROCK� brand abuse resistant panel

 

USG, through its subsidiary L&W Supply, is also the nation�s largest distributor of drywall and
related building products.  L&W serves the professional contractor through a network of over
250 locations and strives to be the preferred source for quality products and services needed
to complete projects on time and within budget.

 

USG employees have a steadfast commitment to the company�s core business beliefs �safety,
integrity, efficiency, quality, diversity, innovation and service.  These beliefs have helped
USG become the $5.8 billion Fortune 500 Company it is today.  With 14,000 employees working in
over 30 countries, USG is dedicated to helping customers and partners achieve success.  Our
commitment is to the highest levels of safety, customer satisfaction and quality in everything
we do.

 

USG has been named one of Fortune magazine�s �Most Admired Companies�, one of Chicago
magazine�s �Top 25 Places to Work� and one of Industry Week�s �100 Best Managed Companies.� 
USG, through its subsidiaries and the USG Foundation, contributes to many charitable causes,
particularly those involved in homelessness, housing, and disaster relief.

 

USG hires people for careers, not just jobs, and invests in employees through classroom and
on-the-job training.  We promote from within wherever possible and give significant
responsibility early on in employees� careers with the company.  USG is a company in which
everyone can reach their full potential.

 

USG has an immediate opening for a Senior Manager, Marketing Communication.      This position
is located in our Chicago, IL headquarters.

 

Job Description: 

Identify and direct the development, execution and measurement of integrated marketing
communication programs to align with marketing objectives and initiatives. Develop integrated
plans that encompass and integrate key marketing disciplines, including advertising, public
relations, direct marketing, promotions, internet, brand alignment and goal setting and
measurement. Communicate messaging, positioning and brand promise consistency throughout all
programs. Cross-functional interaction with product marketing, segment marketing, packaging,
sales, legal and senior management. Serve as day to day contact with agency partners and ensure
programs are delivered on time and within budget.
 

Communication effectively with all levels within USG organization and with USG customers to
achieve program goals. Communicate programs, strategies, implementation process and
expectations to USG marketing and sales organization. Communicate and negotiate with external
resources.
 

 

Manage external partner agencies to accomplish marketing strategies and execute tactics. Ensure
verbal and visual consistency across programs. Create and manage cross-functional teams to
develop and execute initiatives. Review and hold accountable partner agency resources on result
measurements. 
 

Drive marketing communication strategies and develop innovative program solutions and tactics
to drive results in support of marketing strategy and objectives Participate and support
planning process, business meetings and task forces, agency review sessions, product launch
teams, and cross-functional business teams Align with product and segment marketing to
understand business goals and objectives as well as product and customer segments. Develop
positioning and branding to support new product launches.
 

 

 Identify opportunities to create increased brand awareness to target customer audience.
Communicate messaging, positioning and brand promise consistency throughout program tactics
Work collaboratively with segment marketing teams, product marketing teams, and agency partners
to drive integrated activities. Promote and drive program opportunities to USG global marketing
teams - especially Canada and Mexico.
 

Job Requirements:

Education Bachelor Degree in Marketing or related field required; Master Degree preferred. 
7 - 10 years of experience in marketing or marketing communications.
Proven experience in developing and executing marketing communication strategies in support of
business goals. Must be a strategic thinker with excellent interpersonal and communications
skills. Must have strong negotiation skills and an understanding of contracts
Must have strong leadership skills with cross functional team members in a matrix organization.
Strong communication, project management and organizational skills required.
Preferred Skills: Understanding of marketing, including product development and customer
segmentation; marketing experience developing strategies and programs in a multi-channel,
distribution environment; Channel/retail marketing communications experience; B2B marketing
experience; Financial analysis and evaluation skills.
 

USG offers a comprehensive benefits package that includes medical, dental, vision, and life
insurance; retirement and investment plans; paid holidays and vacations; tuition reimbursement.
 To learn more about USG Corporation, check out our web sites at www.usg.com and
www.lwsupply.com.  USG Corporation is an Equal Opportunity Employer M/F/D/V. Interested
candidates please send your resumes to: [email protected] 
 
 
 
 
 

 
Contact Information 
 
 
Company: USG Corporation 
Email: [email protected] 
Reference Code: 6541