Our Client is in the search of a Marketing Manager to help the marketing organization research,
evaluate and launch new lines of business. The marketing manager position will be a combination
of tactical execution of tests and ownership in evaluating new platforms/product ideas. This
role will require strong initiative and follow through skills in driving the project plans to
completion across the organization. It will also require ownership in the evaluation and
recommendations associated with individual new business ideas. 

 

Scope of Responsibilities:

 

�    Managing New Business Platforms and Products � Create new conceptual product platforms and
validate those concepts through the complete product development cycle, including test
marketing, and expansion.

 

�    Business Development � Accelerate the introduction of new platforms through strategic
relationship assessment, evaluating new Alliances, and/or Acquisitions as possible vehicles for
accelerating market introductions and success. 

 

�    Project Plan Execution � Responsible for collaborating with the other internal work groups
on the overall new platform project plan and executing those tasks assigned to the marketing
organization.

 


�    Critical Internal and External Relationships - Collaboration across the internal work team
will be critical, along with the ability to manage internal and external relationships in a
positive and professional manner.

  

Candidate Profile:

 

Experience Base

 

�    Track record of success in Brand Management, Direct Marketing, or Database Marketing
positions.

 

�    Require experience in developing new products/services including idea generation, concept
articulation/refinement, product development and launch.  Understand the importance of using a
Stage Gate development process.

 

�    To maximize the relevance of previous experience, they are seeking candidates who worked
in an advertising-supported revenue model.

 

�    Experience across the entire Marketing mix�research and insights, product and concept
development, advertising and PR, promotion, events, etc.

 

�    5+ years experience.  MBA a plus.

 

Skill Set/Personality Traits

 

�    Strategic and technical Marketing capabilities across different industries

�    Competencies around the Internet and direct/database marketing

�    Listening and communication

�    Analytics and complex problem-solving

�    Leadership & project management competencies

�    Comfortable �doing the work�

�    Collaborative and inclusive

�    Passionate and committed

�    Creative and imaginative

�    Relationship-base

 

Please submit resumes to [email protected] , MM0108.
 
 
 
 
 

 
Contact: 
 
 
Company: Brewster Consulting Group 
Email: [email protected]