Senior Manager or Director, Product Marketing 



Project X International Ltd. - Parallels Spinoff 



 



Position Title:         Senior Manager or Director



Location:               USA



Qualification:         Bachelor's Degree 



Experience:           10 years



Hiring Date:           December 2007



 



Are you an entrepreneur looking to build a business with a well-financed and proven team?  Are
you looking for a broad role in which you can have a significant impact? 



 



The successful serial entrepreneurs behind Parallels, SWsoft, and Acronis have just launched a
brand new business delivering accounting and ERP software as a service via the Internet. 
Project X International Ltd. is a well-funded start-up lead by industry experts with an
established record of developing and launching successful companies.  The product is now in
beta, and we are looking for an experienced business leader to drive go-to-market and business
development activities.  The position provides the opportunity to both set strategy and drive
the end-to-end execution.  We are looking for a Director or Senior Manager with experience in
all facets of marketing - including product positioning, messaging, marketing collateral,
online marketing, partnership marketing, and lead generation. 



This position is a chance to become a key member of the team which is changing the way the
world purchases accounting and ERP software. The software-as-a-service delivery model will
bring complex systems to the multitude of businesses which have no more technical knowledge
than how to use a browser. 

CORE RESPONSIBILITIES



We are looking for a talented person to lead and manage all aspects of marketing for the
company. This role includes extensive exposure to key company decision makers and involves
crafting and delivering a message to the external world through partners, press activities,
mass market communications, web marketing, and case study development. 



 



The primary responsibility for this position is to lead and execute the following marketing
initiatives:



 �         Launch new software offering







Research and analyze target markets, competitors, and customer groups to enable short and long
term product development planning 

Develop successful software positioning and product messaging 

Create and update sales collateral 

Create and manage website content


Create marketing channels 



Create programs for delivery through ISVs and partners 

Create direct sales channels through online marketing


Build market awareness 



Work with public relations team to publicize the company�s offerings 

Plan, attend, and speak at events, trade shows, and seminars 

Assist with advertising campaigns and lead generation


  REQUIRED SKILLS AND TALENTS



 





Bachelors Degree in technology or marketing related discipline 

10 years experience with product marketing and management 

Awareness of ERP market and relevant Independent Software Vendors 

Understanding of SaaS as a software delivery model 

Ability to quickly understand technical concepts and deliver them to customers 

Ability to write and edit high quality product marketing documents, including brochures, case
studies, PowerPoint presentations, mass market emails, and web content 

Ability to function in a self-managed, start-up environment


 STANDOUT COMPENSATION/BENEFITS



What's in it for the right candidate?





Upside potential with stock options 

Competitive salary and bonus 

Days off and holidays 

Medical and dental coverage 

401k plan


 Apply TODAY by sending resume and cover letter to [email protected] for immediate
consideration. 
Important: The subject field of your email should only include " Product Marketing Director" to
ensure consideration.



 



 



 
 
 
 
 
 

 
Contact: 
 
 
Company: Parallels, Inc 
Email: [email protected]