PreVision Marketing has an outstanding opportunity for a Sr. Marketing Analyst to join our
Analytics Services Team. The Sr. Marketing Analyst is responsible for the design and
implementation of qualitative and quantitative market research, with linking to
transactional-level database analysis to support strategic marketing programs. 

Key Responsibilities:
� Involvement in client discussions to propose and shape research projects
� Participate in proposal writing and in-depth design and delivery of research projects (e.g.,
surveys, focus groups)
� Select and manage vendors for fielding work and data collection
� Develop and implement a research analysis plan, typically involving both basic statistics and
the application of more advanced multivariate methods
� Prepare reports of findings, and translate findings into actionable marketing insights 
� Perform other non research related analyses to support marketing strategies, including
customer behavior segmentation, experimental test design, and other types of database analysis
� Participate in client communications, including presentation of results to senior management
� Coordinate with other analysts and SAS programmers across multiple projects including
offering and product development

Minimum Qualifications:
Advanced degree (Masters or Ph.D.) in Marketing, Statistics, Psychology, or a related
quantitative field � 2-3 years of primary qualitative and quantitative market research
experience ideally in pharmaceutical, retail, direct marketing, or related field � Programming
proficiency in statistical software language SAS or other statistical software (SPSS, S-Plus,
KXEN) � Experience in survey design and result evaluation including reporting, in-depth data
analysis, and statistical significance testing � Strong communication, presentation and writing
skills

In addition, the following experience is preferable:
Survey design for product/offer trade-off (conjoint, choice-based discrete, constant sum),
pricing (price elasticity), and optimization (TURF, Value analysis & perceptual mapping), and
segmentation (attitudinal, needs, deficiencies, pychographics, utilities) � Experience with
major research vendors, fielding channels (mail, telephone, e-mail, website, mall intercept),
and data sources (standard vs. custom panel) � Experience with applied statistical techniques
confirmatory factor analysis, correspondence and cluster analysis, CHAID, classification and
regression trees (CART), discrete choice models, experimental design, regression modeling �
Project management skills a plus: ability to manage multiple analytic projects including
development of project and analysis plans

PreVision, a Valassis Company, is located in Lincoln, MA. PreVision is a multi-channel
relationship marketing agency helping brands drive high-performing acquisition, retention and
loyalty programs through the deepest possible attitudinal and behavioral insights. PreVision's
clients include IKEA, Pfizer/Serono, Famous Footwear, Genzyme, Sears, Stride Rite, Abbott,
CareerBuilder, Toys"R"Us, HP Shopping, American Skiing Company, Stop & Shop and Christian Dior.
Valassis is a $1 billion media powerhouse and has been recognized for its �best place to work�
practices by Fortune and Working Mother. 

If you meet the qualifications and are interested in this opportunity, please visit
www.valassis.com and submit your resume. PreVision is an equal opportunity employer committed
to diversity in the workplace.

email to: [email protected]