There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference.
We are a premier asset manager focused on delivering global investment management
excellence and retirement services that investors can rely on today and in the future. The work
we do matters. We invite you to explore the opportunity to join us and grow your career with
us. Overview: We are looking for a Sr Marketing Manager to join our channel marketing team.
This dynamic marketer influences cross-functional teams that plan, execute and measure
multi-channel marketing plans that position T. Rowe Price products, capabilities, insights and
offers at select intermediary firms. Stays abreast of the market to help identify changes and
opportunities. Creates significant components of the integrated marketing plan for the target
segments. Accountable for the effectiveness of individual marketing programs. Responsibilities:
Develop and Deliver Marketing Plans and Programs: Prioritizes and executes channel/key account
unique campaigns, content needs (emails) and tools (Seismic for Channel specific content) that
are necessary to successfully deliver on channel priorities and USI value proposition Leads
marketing strategy and tactical execution of 3rd party sponsored and T. Rowe Price owned
marquee events Reviews alignment of value proposition within business segment and by channel -
document Facilitate USI Sales, Product, and Marketing Alignment / Integration: Work closely
with Sales to ensure alignment, integration and deployment of marketing plans Define and
execute sales communication and integration strategy by designated Channel and/or Accounts
Partners with internal centers of excellence to ensure readiness for execution and
prioritization of resources Measure and optimize: Define the measures and metrics in support of
the Channel and/or Account Marketing Plans Establish and monitor a process to ensure effective
engagement, alignment and integration. |