Chime is seeking a versatile marketing analytics leader to lead, guide, and scale our marketing
analytics team. In this position, you will help drive data-driven decision-making across the
company by conducting in-depth analyses that provide valuable and actionable insights. You will
also prioritize high-impact projects and redefine how data is used throughout the
organization.

In this role, you can expect to


Lead a hardworking team of marketing analysts by setting a clear vision and guiding them in
establishing measurable marketing KPIs and frameworks.

Foster a culture of continuous improvement by providing clear direction, setting expectations,
and keeping the team motivated.

Craft the marketing attribution strategy to measure/assess the efficiency of marketing
activities at each stage of the customer lifecycle and optimize marketing spend for key
business outcomes.

Build and guide experimental frameworks to measure the incremental impact of marketing across
Paid channels.

Develop key insights into customer behaviors, using analytical frameworks and methods to find
opportunities for acquisition and lifetime value (LTV) growth.

Partner with marketing channel owners to craft and implement data-driven pilots that accelerate
the efficiency and effectiveness of performance marketing.

Collaborate closely with Product Marketing partners to define go-to-market strategies for new
product launches, ensuring the achievement of overall launch goals.

Serve a trusted advisor to the marketing team, advising on growth opportunities and identifying
innovative ways to use data to address business challenges and drive growth.