ABC7 and WJLA 24/7 is looking for a Marketing Associate who will serve as a dedicated
marketing, data, and content powerhouse across the station’s sales and solutions teams. From
time to time, the Marketing Associate may manage assigned accounts in the role of a Junior
Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion
for assisting others in the work group and contributing to the team’s success.


 Responsibilities include:



Work efficiently with the team of Marketing Consultants (MC) and Management to support new and
existing business in achievement of substantial client and station growth

Provide world-class administrative support to the MCs and Management and customer service to
existing and new clients

Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling
process

Drive research efforts to support MCs in selling integrated solutions to new and existing
clients

Develop client-specific advertising solutions and associated sales collateral based on
client’s needs and market opportunity

Process customer account orders and billing information with diligent attention to detail

Manage preempts and develop make good plans to accurately represent client’s delivery
requirements

Project manage creative process and campaign execution for TV and digital solutions, including
asset collection, production and trafficking

Manage databases to proactively run reports related to critical sales outcomes and present
findings to Sales and Management teams as applicable

Provide database maintenance to ensure clean CRM and ability to pull data quickly, including
determination of areas where the team can increase efficiency in marketing programs and sales
strategy

Serve as a trusted advisor by conducting high quality business and industry analyses and
reporting out to internal teams and external clients

Drive business goals by notifying sales team of upsell and account expansion opportunities.