Assistant Store Managers are responsible for hiring, developing and leading all store
associates while ensuring optimal customer experiences, effectively overseeing all store
operations, and maintaining brand standards. Develop the strategies and plans to achieve key
performance indicators and financial targets through business analysis, action planning,
effective communication and consistent accountability. Assistant Managers, as part of their
development, support the Store Manager in all areas outlined below and are responsible for all
Primary Duties when the Store Manager is not present.

Primary Duties

30% Brand: Provides supervision and supports the direction planning of associates daily goals
and activities to deliver an exceptional client experience which maximizes sales/KPIs and
drives customer loyalty in assigned stores. Emphasis placed on both the in-store selling model
and Omni-channel. Ensures all brand standards are met such as merchandising, POGs, marketing,
back rooms, dress code, etc. Acts as main point of contact to resolve customer issues and
concerns. Analyzes store trends and can anticipate customer demands.

30% People: Engages, trains and develops their teams to achieve positive results. Leverages
internal hiring platforms and actively recruits to build strong network of external candidates
to fill positions when required. Can identify strengths as well as opportunities for each
associate and can effectively address by coaching or counseling. Holds team accountable to
Company policies and expectations. Maintains positive associate relations by resolving
associate concerns and keeping associates informed of relevant Company information. Builds
strong working relationships with Store Manager peers. Maintains consistent and timely
communication with AM/DM. Fosters an environment of diversity, inclusion and belonging.

30% Operations: Ensures execution of all company processes through training, management,
analysis and continuous improvement.