We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should
have access to the food they love and more time to enjoy it together. Where others see a simple
need for grocery delivery, we see exciting complexity and endless opportunity to serve the
varied needs of our community. We work to deliver an essential service that customers rely on
to get their groceries and household goods, while also offering safe and flexible earnings
opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help
push our shopping cart forward. If you’re ready to do the best work of your life, come join
our table.
Instacart is a Flex First team 
There’s no one-size fits all approach to how we do our best work. Our employees have the
flexibility to choose where they do their best work—whether it’s from home, an office, or
your favorite coffee shop—while staying connected and building community through regular
in-person events. Learn more about our flexible approach to where we work. 
Overview
The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering
actionable commercial insights and scalable automation to drive revenue growth and operational
efficiency across the company. The team focuses on intelligence generation, predictive
analytics, and workflow automation to enable data-driven decision-making and optimize
commercial performance.
As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents. You will
design the Ads semantic/context layer and build vertical AI agents that analyze campaigns,
diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes.
You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents
with measurable lift.
 
About the Job

Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and
placements.
Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
Ingest and enrich unstructured Ads content and publish retrieval‑ready datasets using our
managed search/vector services.
Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and
re‑ranking; set quality/latency targets and iterate via experiments.
Design agent reasoning and policies on ads, including tool definitions and
human‑in‑the‑loop approvals.
Establish evaluation suites covering precision/recall, calibration, hallucination rate,
latency, and cost.
Run A/B or uplift experiments to quantify impact and guide iteration.
Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy,
RCA precision/recall, forecast MAPE, and time‑to‑insight.

 
About You
Minimum Qualifications

3–6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
2+ years of domain expertise in ads, retail, or e-commerce data.
Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery,
including skills in data modeling, testing, and managing data contracts.
Deep Expertise in orchestrating data pipelines using dbt and Airflow
Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or
similar)
Ability to design offline/online evaluations and run A/B or uplift tests
Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics,
and incrementality.
Strong stakeholder communication with a track record of shipping production data or AI systems
that drove business impact.
Understanding of ML models to drive recommendations on bid, keywords, and budgets
Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA.

Preferred Qualifications

Strong understanding of AI and machine learning concepts, with experience creating AI-driven
products.
Deep expertise in advertising products, including leading and driving automation projects.
Proven ability to improve operational efficiency through automation initiatives in fast-paced
environments.
Applied experience in modeling techniques for Ads, including forecasting, anomaly detection,
uplift modeling, and causal inference.
Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n,
Gumloop, Superblocks)
Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or
DoorDash.

 
#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each
location where our employees work. This role is remote and the base pay range for a successful
candidate is dependent on their permanent work location. Please review our Flex First remote
work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the
role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh
grants. Please read more about our benefits offerings here. For US based candidates, the base
pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$157,000—$165,000
USDWA$150,000—$159,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL,
HI$144,000—$152,000 USDAll other states$131,000—$138,000 USD