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is home to the most open and authentic conversations on the internet. Every day, Reddit users
submit, vote, and comment on the topics they care most about. With 100,000+ active communities
and approximately 130 million daily active unique visitors, Reddit is one of the internet’s
largest sources of information. For more information, visit www.redditinc.com.
Reddit is looking for an experienced and dynamic Business Marketing Lead for the UK to
own and deliver our advertiser marketing strategy in support of growing one of our most
important international markets.
As part of Reddit’s country-led go-to-market model, you will be the marketing lead for
client-direct advertisers in the UK, working closely with UK Sales leadership and partnering
with our UK Agency Marketing Lead, who focuses on relationships with agency holding companies.
You will shape how Reddit shows up to advertisers in the UK: defining the local market
narrative, identifying growth opportunities, building demand, and bringing together the right
marketing programmes to support acquisition, growth and retention across our customer base.
This is a broad, commercially focused role for a marketer who enjoys connecting strategy with
execution. You’ll combine market insight, storytelling, demand generation, events and sales
partnership to build an integrated marketing plan that supports Reddit’s UK revenue
ambitions.
You’ll be part of Reddit’s European country marketing team, working closely with regional
and global marketing specialists across Agency Marketing, Product Marketing, Insights,
Marketing Operations, Communications and other cross-functional teams.
What You’ll Do
Build and Lead Reddit’s UK B2B Marketing Strategy
Develop and deliver an annual UK marketing plan aligned with local business priorities and
growth opportunities.
Define a compelling UK market narrative and value proposition for Reddit, translating global
positioning into locally relevant programmes and identifying opportunities for UK-first
initiatives.
Partner with Sales leadership and Revenue Strategy & Operations teams to take a data-backed
approach in prioritising audiences, categories and opportunities where marketing can have the
greatest commercial impact.
Share and scale successful UK programmes and learnings with regional and global teams to help
influence broader international growth.
Drive Demand and Revenue Growth
Develop integrated, full-funnel marketing programmes that support customer acquisition, growth
and retention across Reddit’s UK advertiser base.
Build demand-generation programmes across channels such as events, digital campaigns,,
partnerships, content and account-based marketing.
Work closely with Sales and Marketing Operations to ensure leads are effectively captured,
nurtured and measured, using performance insights to improve conversion and future investment.
Develop the messaging and marketing assets needed to support UK pipeline-generation campaigns
and sales activation.
Turn UK Market Insights Into Action
Stay close to developments across the UK advertising and media landscape, including competitor
activity, category trends, advertiser needs and emerging opportunities.
Translate market intelligence into actionable insights for marketing strategy, sales
programmes, messaging and content.
Partner with Reddit’s Insights teams to develop UK-specific research, data and thought
leadership that strengthens our position with advertisers.
Create UK-Relevant Stories and Content
Build locally relevant narratives, case studies, category stories and product messaging that
demonstrate Reddit’s value to UK advertisers.
Adapt global campaigns for the UK market while identifying when local customer needs warrant
new, market-specific programmes.
Develop evergreen engagement programmes that create momentum beyond launch, with sustained
engagement strategies designed to deepen advertiser understanding and adoption.
Partner with Communications and internal leaders to build a strong bench of spokespeople who
can represent Reddit across important UK industry conversations.
Lead Reddit’s UK Industry Presence
Shape Reddit’s presence across the UK advertising and marketing industry.
Develop an annual programme of customer-facing activity spanning industry events, owned events,
executive engagements, vertical programmes, acquisition events and strategic partnerships.
Work with internal teams and external partners to deliver high-impact experiences that
strengthen relationships, create demand and support commercial priorities.
Measure the contribution of events and programmes to pipeline, customer engagement and business
growth.
Be a Strategic Partner to UK Sales and Cross-Functional Teams
Act as a close marketing partner to UK Sales leadership, helping turn commercial priorities
into effective marketing programmes.
Bring together regional and global teams across Product Marketing, Agency Marketing, Insights,
Communications, Marketing Operations and other specialist functions to deliver against UK
priorities.
Represent UK advertiser needs and market opportunities within broader regional and global
planning.
Build strong relationships across teams, creating clarity around priorities and ensuring
marketing activity remains focused on the highest-impact opportunities.
Own Marketing Investment and Performance
Manage the UK B2B marketing budget and investment plan, prioritising spend against the
strongest growth opportunities.
Define success measures across pipeline contribution, marketing effectiveness, customer growth
and product adoption.
Use performance data and market insight to continuously improve programmes, investment
decisions and marketing strategy.
Communicate progress, opportunities and learnings to UK and regional leadership.
About You
You have 7+ years of B2B marketing experience, ideally within tech or digital media,
advertising, technology or a related industry.
You have a strong understanding of the UK advertising landscape and how brands, agencies and
media platforms operate within it.
You have experience developing and delivering integrated market or regional marketing
strategies tied to commercial goals.
You are commercially minded and comfortable making data-backed decisions and connecting
marketing activity to pipeline, revenue and customer growth.
You are a strong storyteller who can turn customer, market and product insights into compelling
narratives and programmes.
You are equally comfortable setting strategy and getting hands-on to move important work
forward.
You thrive in highly collaborative environments and know how to bring together specialists
across multiple teams to deliver a shared outcome.
You are confident partnering with senior Sales leaders and navigating competing priorities in a
fast-moving environment.
You are fluent in English.
Benefits:
Global Benefit programs that fit your lifestyle, from workspace to professional development to
caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Group Personal Pension Scheme with Employer match
Private Medical and Dental Scheme
Income Replacement Programs
Bike to Work scheme
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave
In select roles and locations, the interviews will be recorded, transcribed and
summarized by artificial intelligence (AI). You will have the opportunity to opt out of
recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information:
Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video
recording), and any other categories of personal information you choose to share with us. We
will use this information to evaluate your application for employment or an independent
contractor role, as applicable. We will not sell your personal information or disclose it
to any third party for their marketing purposes. We will delete any recording of your
interview promptly after making a hiring decision. For more information about how we will
handle your personal information, including our retention of it, please refer to our Candidate
Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce
representative of the diverse communities we serve. Reddit is committed to providing
reasonable accommodations for qualified individuals with disabilities and disabled veterans in
our job application procedures. If, due to a disability, you need an accommodation during the
interview process, please let your recruiter know. |
