We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should
have access to the food they love and more time to enjoy it together. Where others see a simple
need for grocery delivery, we see exciting complexity and endless opportunity to serve the
varied needs of our community. We work to deliver an essential service that customers rely on
to get their groceries and household goods, while also offering safe and flexible earnings
opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help
push our shopping cart forward. If you’re ready to do the best work of your life, come join
our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the
flexibility to choose where they do their best work—whether it’s from home, an office, or
your favorite coffee shop—while staying connected and building community through regular
in-person events. Learn more about our flexible approach to where we work.Why this role is on
the menu
Most companies are layering AI onto existing processes. This role is about something different:
rebuilding those processes from the ground up, so teams can do work that actually matters.
Instacart's Marketing team has set ambitious AI goals — and this is the person who makes
them real. You'll be the first role of this kind in Marketing, embedded in the org with a
clear mandate: identify what's slow, manual, or broken across the Marketing organization
and rebuild it into something fundamentally better. The benchmark isn't marginal
improvement. It's transformation — building solutions that make people wonder how they
ever worked without them.
This is a builder role. Strategy is a means to an end. The end is something shipped, adopted,
and measurable. You'll also be the connective tissue for Marketing's AI ambitions —
convening the people who own AI goals, unblocking what's stuck, and creating internal
momentum that makes the whole org move faster.
What you'll cook up in your first year
Building (60%)
Identify high-impact workflows, systems, and processes across Marketing that are slow, manual,
or duct-taped together — and rebuild them AI-natively, from the ground up
Own the full cycle: understand the current state, design the solution, build it, ship it —
then measure what changed. Establish the before, prove the after, and make the case to
leadership
Walk in with work already queued. Early builds include:
Recurring leadership and planning narratives — transforming how Marketing produces its MBR,
quarterly planning summaries, budget variance write-ups, and channel performance narratives;
currently manual synthesis across multiple inputs, rebuilt into a faster, more consistent,
AI-native output
Integrated campaign launch process — automating key steps from campaign ideation to launch,
reducing the manual handoffs and coordination overhead that slow campaigns down across teams
Brief quality and standardization — an AI review layer that evaluates briefs before they
leave the building, flags what's missing or unclear, and raises input quality across the
org before downstream teams absorb the cost of a bad brief
Build with portability in mind — your solutions should be constructed so others can pick them
up, adapt them for their own context, and extend what you've built without starting from
scratch; you're not just solving a problem, you're creating infrastructure others can
build on
Develop and maintain an intake framework: gather inputs from across the org, evaluate
feasibility and impact, and make a defensible call on what gets built next — including what
doesn't; prioritization discipline means saying no to low-value requests as readily as yes
to high-value ones
Driving Adoption (20%)
Own the change management side of every build: create the conditions for people to trust what
you've built, use it consistently, and not revert to old habits when something feels
unfamiliar
Evangelize internally — write up wins, build case studies, show other teams what's
possible; your goal is to generate more demand than you can supply, which means the org needs
to see what AI can actually do, not just hear about it
Create energy around AI across Marketing — not as a cheerleader, but as someone who shows
people things they didn't know were possible and makes it easy for them to take the next
step
Orchestration & Thought Partnership (20%)
Lead the MarComms AI KR forum: convene AI KR owners across Marketing, create momentum behind
shared goals, surface blockers, and hold the operating cadence
Act as a working partner to AI goal owners — unblocking vendor delays, solving capability
gaps, helping people get unstuck
The secret ingredients we're looking for
Must-have pantry staples (Minimum Qualifications)
7+ years in marketing operations, marketing strategy, or a closely adjacent discipline — you
understand how marketing orgs work, where the friction lives, and what it costs to leave it
unfixed
Proven builder with a track record of impact — you have shipped AI-powered workflows and
processes that demonstrably changed how teams work; you can name the problem, describe the
solution, and quantify the result. You’re so invested in AI that you’ve applied it
beyond the scope of your current role.
Hands-on daily experience with frontier AI tools such as Claude, GPT-4o, or Gemini, including
writing prompts that produce reliable, production-quality output at scale
Experience building agentic systems where AI components interact with each other, including
multi-agent design, orchestration layers, and workflows that run without a human in the loop at
every step
An adoption-minded approach to building: designing for adoption from day one and taking
accountability for whether what you built actually gets used
Strong communication skills, with the ability to explain what you're building, why it
matters, and where it stands, for audiences from ICs to CMO-level leadership
Prioritization discipline — you can evaluate a request and tell someone their problem
isn't a good AI candidate right now, or that the cost of building outstrips the benefit;
you know what not to build
Optional garnishes (Preferred Qualifications)
A framework for evaluating AI vendors and tools quickly, including running comparison pilots
and making principled decisions about what earns a place in the stack
Instacart provides highly market-competitive compensation and benefits in each location where
our employees work. This role is remote and the base pay range for a successful candidate is
dependent on their permanent work location. Please review our Flex First remote work policy
here.
Offers may vary based on many factors, such as candidate experience and skills required for the
role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh
grants. Please read more about our benefits offerings here. For US based candidates, the base
pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$157,000—$165,500
USDWA$150,000—$158,500 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL,
HI$144,000—$152,000 USDAll other states$131,000—$138,000 USD |
