We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should
have access to the food they love and more time to enjoy it together. Where others see a simple
need for grocery delivery, we see exciting complexity and endless opportunity to serve the
varied needs of our community. We work to deliver an essential service that customers rely on
to get their groceries and household goods, while also offering safe and flexible earnings
opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help
push our shopping cart forward. If you’re ready to do the best work of your life, come join
our table.
Instacart is a Flex First team 
There’s no one-size fits all approach to how we do our best work. Our employees have the
flexibility to choose where they do their best work—whether it’s from home, an office, or
your favorite coffee shop—while staying connected and building community through regular
in-person events. Learn more about our flexible approach to where we work.Why this role is on
the menu
Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are
navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce,
fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re
hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we
bring this platform to market. This role sits at the intersection of product, commercial, and
marketing, and the person who fills it will have a direct line of sight to how Instacart powers
the future of grocery.
 
What you’ll cook up in your first year

A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and
Customer Success as the definitive playbook—giving each team clear positioning, messaging,
and campaign tools to win deals and grow adoption.
A differentiated market presence for Instacart’s enterprise solutions, built through
compelling thought leadership narratives, multi-channel campaigns, and industry authority that
make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment
partners.
A high-performing, respected product marketing team—four direct reports who are
well-integrated into the commercial organization, operating with clarity on priorities, and
recognized as indispensable contributors to Instacart’s B2B success.
A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across
events, paid media, content, PR, webinars, and partnerships that are measurably converting
interest into conversations.
A global market entry foundation, with regional strategies developed and tested that support
Instacart Enterprise’s expansion beyond existing markets.

The secret ingredients we’re looking for
You are a builder and a storyteller—someone who can translate complex enterprise technology
into messaging that resonates with grocery executives, while also rolling up your sleeves to
get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring
a bias toward outcomes over activity.
Must-have pantry staples (Minimum Qualifications)

10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product
marketing across multiple product lines
People management experience, with a track record of growing and developing marketing teams
Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both
awareness and qualified lead generation
Strong written and verbal communication skills—able to distill complex technical topics into
clear, compelling narratives for senior audiences including C-suite
Experience developing effective positioning, messaging frameworks, and thought leadership
strategies that translate into sales enablement materials
Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and
influence cross-functional stakeholders without direct authority
Comfortable operating independently and collaboratively in a fast-paced, high-growth
environment with shifting priorities
High proficiency with Google Slides and comfort with basic marketing analytics

Optional garnishes (Preferred Qualifications)

Experience marketing to retailers or grocery audiences, with an understanding of their unique
business challenges and buying cycles
Familiarity marketing to a range of company sizes, from large enterprises to SMBs
Background in a high-growth startup or scale-up environment
Technical proficiency that enables effective partnership with product and engineering teams

#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each
location where our employees work. This role is remote and the base pay range for a successful
candidate is dependent on their permanent work location. Please review our Flex First remote
work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the
role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh
grants. Please read more about our benefits offerings here. For US based candidates, the base
pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$242,000—$255,500
USDWA$232,000—$245,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL,
HI$222,000—$234,500 USDAll other states$202,000—$213,000 USD