The Asana Marketing team fuels business growth across revenue marketing, product marketing,
brand, content, advertising, and lifecycle programs. We build campaigns, content, and
experiences that drive impact at scale.
As our Senior Copywriter, you will be the definitive creative voice across Asana's Brand
Creative team—shaping how the brand speaks across every channel, medium, and moment that
matters.
This is a leaderful role as much as a writing role: you will define and steward our brand
voice, set the standard for copy quality across the creative team, and bring language to life
across campaigns, performance ads, sizzle reels, demo video scripts, and more. You will work at
the intersection of strategy and craft—partnering closely with art directors, designers,
producers, and cross-functional stakeholders—to translate briefs into work that is sharp,
original, and unmistakably Asana. You will also be a teacher and force multiplier: codifying
our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the
bar for written communication across the Marketing organization.
You bring deep conviction and active curiosity to your work, including a genuine interest in
how AI can augment the craft of writing. You know how to use these tools intelligently without
sacrificing creative ownership, and you build workflows that help the team move faster without
compromising quality or your own originality.
This role is based in our Vancouver, BC office with an office-centric hybrid schedule. Along
with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays.
Most Asanas have the option to work from home on Wednesdays and Fridays. If you're
interviewing for this role, your Talent Acquisition Partner will share more about the in-office
requirements.
What you'll achieve
Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and
reference materials that make great writing scalable across Marketing surfaces
Serve as the hands-on writer and copy authority on campaigns, crafting language across formats,
including: ads, landing pages, release communications, sizzle reels, demo video scripts, social
content, and event materials
Lead copy on the highest-complexity, highest-visibility initiatives from brief through final
delivery—managing feedback cycles, cross-functional input, and timelines along the way
Partner closely with art directors, designers, and producers to shape integrated creative,
ensuring copy and design tell a coherent, compelling story together
Mentor and coach colleagues and cross-functional partners on what does and doesn't ring
true to Asana's voice; develop resources and tools that make strong writing more accessible
to the wider team
Drive alignment with senior stakeholders and cross-functional partners, presenting creative
rationale confidently and leading feedback conversations with clarity and conviction
Connect language and copy decisions to business outcomes, advocating for creative choices in
terms of audience, objective, and measurable impact
Identify and implement AI-powered writing workflows that increase speed, efficiency, and
creative range, while maintaining authorial voice and original thinking
Manage vendors and contract copywriters as needed, ensuring quality and brand consistency
Give and receive direct, constructive feedback through critique, and contribute to a creative
culture where high standards and generosity coexist
Manage multiple initiatives simultaneously with strong organizational judgment, moving projects
reliably from brief to execution
About you
8+ years of professional copywriting experience, ideally in-house at a technology company or at
an agency working on tech brands
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn
and leverage them to enhance productivity, collaboration, or decision-making.
A portfolio that demonstrates range across campaign copy, video scripts, digital advertising,
and branded content—with a clear and distinctive point of view of B2B and B2C creative
Recognized expertise in brand voice: you've built and documented voice frameworks, and you
can teach others to apply them with consistency and confidence
Proven ability to lead complex, cross-functional creative projects from brief to delivery with
minimal oversight
Experience working alongside designers and cross-functional stakeholders in a deeply integrated
creative process
Strong strategic instincts: you connect language choices to business objectives and can make
the case for your creative decisions to senior and executive stakeholders
A fluent, confident communicator—verbally and in writing—who can drive alignment, present
work persuasively, and model clear thinking for others
Demonstrated curiosity about AI tools and experience incorporating them into writing workflows
to improve speed, efficiency, or creative range—without losing authorial ownership
High EQ and a growth mindset; you welcome feedback, generously share knowledge, and approach
collaboration with a "yes, and" attitude
All submissions must include a link to a portfolio or writing samples
At Asana, we're committed to building teams that include a variety of backgrounds,
perspectives, and skills, as this is critical to helping us achieve our mission. If you're
interested in this role and don't meet every listed requirement, we still encourage you to
apply.
What we'll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact
you have on our path to achieving our mission. We believe that compensation should be
reflective of the value you create relative to the market value of your role. To ensure pay is
fair and not impacted by biases, we're committed to looking at market value which is why we
check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $132,000-150,000. The actual base
salary will vary based on various factors, including market and individual qualifications
objectively assessed during the interview process. The listed range above is a guideline, and
the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as
equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing
for this role, speak with your recruiter to learn more about the total compensation and
benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees
worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and
local regulations. If you're interviewing for this role, speak with your recruiter to learn
more about the total compensation and benefits for this role.About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world
rely on Asana to achieve their most important goals, faster. Asana has been named to
Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner
for excellence in workplace culture and innovation. We offer an exceptional office-centric
culture while adopting the best elements of hybrid models to ensure that every one of our
global team members can work together effortlessly. With 13+ offices all over the world, we are
always looking for individuals who care about building technology that drives positive change
in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that
Asana upholds an environment where all people feel that they are respected and valued, whether
they are applying for an open position or working at the company. We provide equal employment
opportunities to all applicants without regard to race, color, religion, age, sex, national
origin, disability status, genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by law.
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