We're looking for a commercially driven, AI-fluent sales professional to join Asana's
AI GTM Specialist Team. Our sales team is committed to understanding and meeting the unique
needs of each customer by delivering exceptional value through tailored solutions and strategic
partnerships. The AI GTM Specialist Team acts as the overlay commercial subject matter expert
for Agentic Work Management—the foundation that makes Asana the operating system for
Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner
intentionally on critical deals, scale expertise across regions through enablement and
playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product
revenue.
This role is based in our San Francisco office with an office-centric hybrid schedule. The
standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work
from home on Wednesdays. Working from home on Fridays depends on the type of work you do and
the teams with which you partner. If you're interviewing for this role, your recruiter will
share more about the in-office requirements.
What you’ll achieve


Drive AI product revenue across your region: Partner with Account Executives as a co-prime on
AI opportunities, owning commercial strategy, pitch co-development, business case construction,
and direct customer engagement from discovery through close.


Serve as commercial subject matter expert: Advise account teams and customers on positioning,
packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI.


Lead commercial NPI: Build initial talk tracks, qualification guidance, and pitch materials for
new AI products moving from launch to scale.


Align with frontline sales managers: Partner closely with sales leadership and Account
Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI
fluency.


Build deals for speed to value: Help customers identify high-impact AI use cases, run
structured proof-of-value pilots, and establish ROI metrics prior to deal close.


Represent Asana’s AI vision: Present AI strategy to senior and C-level executives, connecting
Asana’s roadmap to customer digital transformation goals.


Provide field feedback: Act as a critical feedback loop to Product, Product Marketing, and
R&D teams by translating customer insights and objections into actionable product input.


Serve as the regional commercial voice: Provide leadership with visibility into regional AI
trends, opportunities, and risks.


About you


Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn
and leverage them to enhance productivity, collaboration, or decision-making.


8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account
Executive, Sales Specialist) with a track record of driving revenue.


Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the
ability to translate technical value into business ROI.


Proven track record of developing compelling commercial narratives and pitch materials aligned
to customer pain points.


Executive presence with confidence leading strategic workshops and presenting AI strategy to
C-suite stakeholders.


Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging.


Experience building scalable enablement assets and delivering training to sales teams.


Adaptability in fast-paced environments with evolving priorities and new product introductions.


Collaborative mindset with strong cross-functional partnership skills across sales and
technical teams.


At Asana, we're committed to building teams that include a variety of backgrounds,
perspectives, and skills, as this is critical to helping us achieve our mission. If you're
interested in this role and don't meet every listed requirement, we still encourage you to
apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact
you have on our path to achieving our mission. We believe that compensation should be
reflective of the value you create relative to the market value of your role. To ensure pay is
fair and not impacted by biases, we're committed to looking at market value which is why we
check ourselves and conduct a yearly pay equity audit. 

For this role, the On-Target Earnings (OTE) range is $290,000 - $330,000. The total OTE
includes a base salary range of $203,000 -$231,000 and performance-based sales incentive pay
(based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base
salary and OTE may vary based on various factors, including market and individual
qualifications objectively assessed during the interview process, and the ranges for this role
may be modified.
In addition, your compensation package may include additional components such as equity and
benefits. If you're interviewing for this role, speak with your recruiter to learn more
about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees
worldwide and include:
 


Mental health, wellness & fitness benefits


Career coaching & support


Inclusive family building benefits


Long-term savings or retirement plans


In-office culinary options to cater to your dietary preferences


These are just some of the benefits we offer, and benefits may vary based on role, country, and
local regulations. If you're interviewing for this role, speak with your recruiter to learn
more about the total compensation and benefits for this role.
#LI-HybridAbout us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world
rely on Asana to achieve their most important goals, faster. Asana has been named to
Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner
for excellence in workplace culture and innovation. We offer an exceptional office-centric
culture while adopting the best elements of hybrid models to ensure that every one of our
global team members can work together effortlessly. With 13+ offices all over the world, we are
always looking for individuals who care about building technology that drives positive change
in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that
Asana upholds an environment where all people feel that they are respected and valued, whether
they are applying for an open position or working at the company. We provide equal employment
opportunities to all applicants without regard to race, color, religion, age, sex, national
origin, disability status, genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by law.
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