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Job description:
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We're looking for a commercially
driven, AI-fluent sales professional to
join Asana's AI GTM Specialist Team.
Our sales team is committed to
understanding and meeting the unique
needs of each customer by delivering
exceptional value through tailored
solutions and strategic partnerships.
The AI GTM Specialist Team acts as the
overlay commercial subject matter expert
for Agentic Work Management—the
foundation that makes Asana the
operating system for Human-Agent Teams.
Operating as a specialist overlay to
core Account Teams, you will partner
intentionally on critical deals, scale
expertise across regions through
enablement and playbooks, and serve as a
dedicated hands-on partner to Account
Executives to drive AI product revenue.
This role is based in our San Francisco
office with an office-centric hybrid
schedule. The standard in-office days
are Monday, Tuesday, and Thursday. Most
Asanas have the option to work from home
on Wednesdays. Working from home on
Fridays depends on the type of work you
do and the teams with which you partner.
If you're interviewing for this
role, your recruiter will share more
about the in-office requirements.
What you’ll achieve
Drive AI product revenue across your
region: Partner with Account Executives
as a co-prime on AI opportunities,
owning commercial strategy, pitch
co-development, business case
construction, and direct customer
engagement from discovery through close.
Serve as commercial subject matter
expert: Advise account teams and
customers on positioning, packaging,
pricing strategy, and ROI across AI
Studio, AI Teammates, Dash, and Stack
AI.
Lead commercial NPI: Build initial talk
tracks, qualification guidance, and
pitch materials for new AI products
moving from launch to scale.
Align with frontline sales managers:
Partner closely with sales leadership
and Account Executives in forecast
calls, pipeline reviews, and team
meetings to elevate regional AI fluency.
Build deals for speed to value: Help
customers identify high-impact AI use
cases, run structured proof-of-value
pilots, and establish ROI metrics prior
to deal close.
Represent Asana’s AI vision: Present
AI strategy to senior and C-level
executives, connecting Asana’s roadmap
to customer digital transformation
goals.
Provide field feedback: Act as a
critical feedback loop to Product,
Product Marketing, and R&D teams by
translating customer insights and
objections into actionable product
input.
Serve as the regional commercial voice:
Provide leadership with visibility into
regional AI trends, opportunities, and
risks.
About you
Demonstrates curiosity about AI tools
and emerging technologies, with a
willingness to learn and leverage them
to enhance productivity, collaboration,
or decision-making.
8+ years of experience in a commercial,
customer-facing sales or overlay role
(e.g., Account Executive, Sales
Specialist) with a track record of
driving revenue.
Strong fluency in AI concepts (LLMs,
agents, context management, MCPs,
generative AI) and the ability to
translate technical value into business
ROI.
Proven track record of developing
compelling commercial narratives and
pitch materials aligned to customer pain
points.
Executive presence with confidence
leading strategic workshops and
presenting AI strategy to C-suite
stakeholders.
Analytical approach to commercial deal
structures, ROI modeling, pricing, and
packaging.
Experience building scalable enablement
assets and delivering training to sales
teams.
Adaptability in fast-paced environments
with evolving priorities and new product
introductions.
Collaborative mindset with strong
cross-functional partnership skills
across sales and technical teams.
At Asana, we're committed to
building teams that include a variety of
backgrounds, perspectives, and skills,
as this is critical to helping us
achieve our mission. If you're
interested in this role and don't
meet every listed requirement, we still
encourage you to apply.
What we’ll offer
Our comprehensive compensation package
plays a big part in how we recognize you
for the impact you have on our path to
achieving our mission. We believe that
compensation should be reflective of the
value you create relative to the market
value of your role. To ensure pay is
fair and not impacted by biases,
we're committed to looking at market
value which is why we check ourselves
and conduct a yearly pay equity
audit.
For this role, the On-Target Earnings
(OTE) range is $290,000 - $330,000. The
total OTE includes a base salary range
of $203,000 -$231,000 and
performance-based sales incentive pay
(based on the terms of the Sales
Incentive Plan). These ranges are a
guideline; actual base salary and OTE
may vary based on various factors,
including market and individual
qualifications objectively assessed
during the interview process, and the
ranges for this role may be modified.
In addition, your compensation package
may include additional components such
as equity and benefits. If you're
interviewing for this role, speak with
your recruiter to learn more about the
total compensation and benefits for this
role.
We strive to provide equitable and
competitive benefits packages that
support our employees worldwide and
include:
Mental health, wellness & fitness
benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to
your dietary preferences
These are just some of the benefits we
offer, and benefits may vary based on
role, country, and local regulations. If
you're interviewing for this role,
speak with your recruiter to learn more
about the total compensation and
benefits for this role.
#LI-HybridAbout us
Asana is a leading platform for human +
AI collaboration. Millions of teams
around the world rely on Asana to
achieve their most important goals,
faster. Asana has been named to
Fortune's Best Workplaces for 7+
years and recognized by Fast Company,
Forbes, and Gartner for excellence in
workplace culture and innovation. We
offer an exceptional office-centric
culture while adopting the best elements
of hybrid models to ensure that every
one of our global team members can work
together effortlessly. With 13+ offices
all over the world, we are always
looking for individuals who care about
building technology that drives positive
change in the world and a culture where
everyone feels that they belong.
We believe in supporting people to do
their best work and thrive. Our goal is
to ensure that Asana upholds an
environment where all people feel that
they are respected and valued, whether
they are applying for an open position
or working at the company. We provide
equal employment opportunities to all
applicants without regard to race,
color, religion, age, sex, national
origin, disability status, genetics,
protected veteran status, sexual
orientation, gender identity or
expression, or any other characteristic
protected by law.
Join Asana’s Talent Network to
stay up to date on job opportunities and
life at Asana.
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