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Job description:
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We're transforming the grocery
industry
At Instacart, we invite the world to
share love through food because we
believe everyone should have access to
the food they love and more time to
enjoy it together. Where others see a
simple need for grocery delivery, we see
exciting complexity and endless
opportunity to serve the varied needs of
our community. We work to deliver an
essential service that customers rely on
to get their groceries and household
goods, while also offering safe and
flexible earnings opportunities to
Instacart Personal Shoppers.
Instacart has become a lifeline for
millions of people, and we’re building
the team to help push our shopping cart
forward. If you’re ready to do the
best work of your life, come join our
table.
Instacart is a Flex First team
There’s no one-size fits all approach
to how we do our best work. Our
employees have the flexibility to choose
where they do their best work—whether
it’s from home, an office, or your
favorite coffee shop—while staying
connected and building community through
regular in-person events. Learn more
about our flexible approach to where we
work.Why this role is on the menu
We’re hiring an Associate Manager,
Influencer Marketing to build and scale
a network of culturally relevant
creators who can bring Instacart’s
brand to life through ongoing,
creator-led storytelling.
This role will help us remain relevant
in the moments that matter, create a
consistent pipeline of engaging social
content, and unlock creator
opportunities across Brand Marketing,
Organic Social, Product Marketing, and
our broader commercial ecosystem. By
building lasting relationships,
repeatable processes, and a more
effective approach to creator
partnerships, this person will help
Instacart strengthen its presence across
social, extend the impact of our
marketing, and create a more sustainable
engine for engaging consumers
year-round.
Twelve months from now, this person will
have helped establish a deeper bench of
trusted creator relationships, a
reliable pipeline of high-quality
creator-led content, and a more scalable
approach to activating talent across the
business with clear learnings on how
creator partnerships can contribute to
brand and marketing objectives.
This is a remote-based role reporting to
the Senior Manager, Influencer
Marketing.
What you'll cook up in your first
year
This is an exciting opportunity to build
a scalable, always-on creator ecosystem
that strengthens Instacart’s cultural
relevance, extends our brand
storytelling, and creates a consistent
source of engaging content and creator
partnerships for teams across the
business.
Build a scalable, always-on creator
engine: Establish and manage a
consistent pipeline of 6–12 creator
partnerships per month, creating a
reliable cadence of culturally relevant
content across Instagram, TikTok,
YouTube Shorts, and emerging platforms
and formats.
Bring an established network and grow
strong creator relationships: Come into
the role with trusted relationships
across creators, talent managers,
agents, and influencer agencies, and
continue expanding that network to give
Instacart stronger access to established
and emerging talent, more effective
negotiations, and long-term partnership
opportunities.
Deliver creator partnerships efficiently
and responsibly: Own creator budgets,
negotiations, contracting, usage rights,
exclusivity, and performance tracking,
ensuring programs launch on time, stay
within budget, and deliver against
defined goals. Establish clear
measurement and reporting practices,
using performance insights to understand
what resonates, optimize future
partnerships, and improve the
effectiveness of creator investments
over time.
Make creators a stronger resource across
the business: Become a trusted creator
partner to Brand Marketing, Organic
Social, Product Marketing, CPG
Co-Marketing, Retail Marketing, Legal,
and other cross-functional teams,
helping identify the right talent and
creator opportunities for campaigns,
product launches, partnerships, and
experiential moments.
Keep Instacart ahead of creator culture:
Proactively identify emerging talent,
formats, platforms, and cultural
opportunities, using performance data,
audience insights, and social trends to
continuously evolve how Instacart works
with creators and shows up in culture.
How You’ll Spend Your Time:
80% Always-On Creator Partnerships:
ongoing relationship management, content
collaboration, organic and paid content
pipeline, giveaways, organic social
initiatives
10% Trend Spotting: Emerging creator
culture analysis, platform trend
forecasting, identifying new creators
and formats, social trends. Translate
these insights into timely partnership
opportunities and creative ideas that
strengthen brand relevance and help
Instacart participate in conversations
that matter to our audiences.
10% Experiential Support: support the
creator components of experiential
programs throughout the calendar
year
The secret ingredients we're looking
for
You live and breathe creator culture.
You’re chronically online in the best
way and genuinely curious about pop
culture, emerging social trends,
internet conversations, and the creators
shaping culture. You have a strong
instinct for spotting talent before
everyone else does.
You’re a relationship builder. You
know the creator ecosystem and have
strong relationships with creators,
talent managers, agents, agencies, and
industry partners. You know how to build
trust, maintain relationships, and turn
connections into meaningful, repeatable
opportunities for the brand.
You know how to get a deal done.
You’re comfortable navigating creator
rates, negotiations, deliverables,
usage, exclusivity, and budgets, and can
find smart solutions that work for both
the creator and the brand while
maximizing the value of each
partnership.
You’re an operator at heart. You can
take a fast-moving project from idea to
launch, bringing structure to ambiguity,
staying ahead of deadlines, and managing
multiple creators and workstreams
without letting details fall through the
cracks. You enjoy building processes
that make great work easier to execute
and scale.
You communicate before someone has to
ask. You proactively share updates,
manage up, flag risks early, close
loops, and make sure partners always
understand where things stand and what
happens next.
You understand the bigger picture. You
see creators as more than a channel and
understand how the right talent and
ideas can strengthen brand storytelling,
cultural relevance, audience engagement,
and broader marketing objectives. You
can connect the right creator
opportunity to the business goal it is
meant to support.
You thrive in the pace of culture.
You’re comfortable moving quickly,
adapting when plans change, and
collaborating across Social, Brand,
Creative, Legal, and other teams to turn
timely opportunities into great work
that delivers value for both audiences
and the business.
Must-have pantry staples (minimum
requirement)
5–6 years of experience in influencer
marketing, creator partnerships, social
media, experiential, or a related
marketing discipline.
Demonstrated experience independently
managing creator partnerships or
campaigns from talent identification and
outreach through negotiation,
contracting, content development,
launch, and reporting.
Strong knowledge of the creator and
social landscape across TikTok,
Instagram, YouTube, and emerging
platforms.
Experience negotiating creator
partnerships and managing budgets,
rates, deliverables, usage rights, and
exclusivity.
Established relationships across the
creator ecosystem, including creators,
talent managers, agents, and/or
influencer agencies.
Strong project management and
organizational skills, with experience
managing multiple creators, timelines,
budgets, and deliverables
simultaneously.
Excellent written and verbal
communication skills, with demonstrated
ability to proactively manage
stakeholders and work
cross-functionally.
Optional garnishes (preferred
experience)
Experience with creator management,
measurement, or social intelligence
platforms such as Dash Social.
Familiarity with affiliate marketing and
how creator partnerships can support
performance and commerce objectives.
Experience supporting creator
partnerships tied to experiential
activations, events, or cultural
moments.
Bachelor’s degree or equivalent.
#LI-RemoteInstacart provides highly
market-competitive compensation and
benefits in each location where our
employees work. This role is remote and
the base pay range for a successful
candidate is dependent on their
permanent work location. Please review
our Flex First remote work policy here.
Offers may vary based on many factors,
such as candidate experience and skills
required for the role. Additionally,
this role is eligible for a new hire
equity grant as well as annual refresh
grants. Please read more about our
benefits offerings here. For US based
candidates, the base pay ranges for a
successful candidate are listed
below.CA, NY, CT,
NJ$104,000—$109,500
USDWA$99,000—$104,500 USDOR, DE,
ME, MA, MD, NH, RI, VT, DC, PA, VA, CO,
TX, IL, HI$95,000—$100,000 USDAll
other states$86,000—$91,000 USD
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