Success-driven and highly creative professional, with extensive experience in marketing management; complemented with expertise in developing innovative marketing strategies and campaigns that drove brand awareness and market penetration.
Noted for proven skills in developing and executing strategic marketing initiatives focused on generating sales and meeting revenue targets. Expert at capturing market trends, customer insights, and competitive landscape to strengthen the organization/brand’s market position. Articulate communicator, multilingual in English, Spanish, and Italian.
AREAS OF EXPERTISE
Content Performance Tracking | Concept Development | Creative Direction and Repositioning | Campaign Optimization
General Marketing Communications | Digital and Social Media Marketing | Content Writing | Audience Segmentation
Marketing Program Development and Execution | Client Engagement and Retention | Customer Journey Management
PROFESSIONAL EXPERIENCE
Olympusat | West Palm Beach, FL, USA (Remote- GA)
Senior Marketing Manager, Partner Marketing and Content Strategy 01/2023–Present
Lead comprehensive campaign strategies across all partner touchpoints to drive app activation, viewer growth, and retention.
Liaise with clients for all subject matters related to partner marketing initiatives, such as ROKU, Samsung, Sony, and VIZIO.
Manage the development and delivery of programming highlights and creative assets for 16 FAST Channels and 20 Pay-TV channels.
Integrate over 50 third-party channels into the company’s VOD app, executing their in-app marketing strategies.
Establish and maintain standardized marketing valuation processes by evaluating content performance, market trends, and consumer behavior.
Devise and introduce in-app marketing strategies to enhance user engagement, increase brand visibility, and promote content as well as joint marketing campaigns to expand market reach, generate leads, and drive sales.
Act as the key point of contact betw
|
|